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Home/Privacy Policy

How website information is handled

Privacy Policy

This policy explains the information this website can collect, how enquiry details are used, and how optional analytics, advertising, WhatsApp and Google services may operate when configured.

Last updated: 10 November 2026

On this page
  1. Information collected
  2. How information is collected
  3. Why information is collected
  4. How enquiry information is used
  5. Email communication
  6. Analytics
  7. Advertising and measurement technologies
  8. Google services
  9. Meta technologies
  10. Cookies and similar technologies
  11. Data retention
  12. Data security
  13. Third-party services
  14. Your choices
  15. Policy updates
  16. Contact information

This page is written in plain language for practical website use. It should receive final review appropriate to the business before production launch.

01

Information collected

When you submit a general enquiry, the website may collect your name, mobile number, email address, selected service, budget range, source page and form type. The hospitality marketing form also collects business type, business name, location, current marketing status and monthly ad budget. The hospitality management form may collect property type and name, location, room or seating capacity, current management situation, requested management scope and operational challenges. Campaign source parameters such as UTM values or available advertising click identifiers may also be stored with that management enquiry.

You choose what optional information to provide. Please do not send passwords, payment-card details or other unnecessary sensitive information through the enquiry form.

02

How information is collected

Information may be collected when you submit a website form, contact us by email or phone, use the WhatsApp link, or otherwise communicate with the business.

Technical and usage information may also be processed by analytics or advertising measurement tools only when their identifiers are configured in the website’s Admin settings.

03

Why information is collected

We use information to understand enquiries, respond to requests, plan potential work, operate and secure the website, improve user journeys, and measure marketing activity when measurement tools are enabled.

04

How enquiry information is used

Submitted enquiry details are included in an email notification to the configured business recipient. Hospitality marketing and management submissions are also stored in private WordPress lead records available to site administrators. The notification and record include the supplied fields and an Asia/Kolkata timestamp.

The website uses a short-lived, one-time token to display the success page. Lead details are not placed in the thank-you URL.

05

Email communication

We may reply to an enquiry using the email address or other contact details you provide. Submitting an enquiry does not automatically subscribe you to a marketing mailing list.

06

Analytics

Google Analytics 4 may be loaded when a valid GA4 measurement ID is configured. If enabled, it can process website usage and event information according to Google’s applicable terms and controls.

When the GA4 setting is blank or invalid, the theme does not inject the direct GA4 script.

07

Advertising and measurement technologies

Google Tag Manager and Meta Pixel may be used when valid identifiers are configured. They can support tag management, page-view measurement and confirmed lead-event measurement.

These technologies are optional in the current implementation. Blank or invalid Admin settings prevent their theme scripts from loading.

08

Google services

The website may use Google Analytics, Google Tag Manager and Google Maps. A map iframe is rendered only when an approved embed URL is configured; otherwise the site displays a text fallback.

The Get Directions link is displayed only when a public Google Maps URL is configured.

09

Meta technologies

A Meta Pixel may load when a valid numeric Pixel ID is configured. The website can send a confirmed enquiry event after a form submission has been accepted and its notification email has been sent. The hospitality landing page uses Meta’s standard Lead event and sends business category and budget range, not the person’s name or mobile number. A unique event ID is stored for future server-side event deduplication.

10

Cookies and similar technologies

WordPress, configured analytics providers or advertising technologies may use cookies, local storage or comparable identifiers. The exact technologies present depend on the active configuration and third-party services loaded during a visit.

Browser controls and relevant provider settings may allow you to restrict or remove these technologies, although some site functionality may be affected.

11

Data retention

We retain enquiry and communication information only for as long as reasonably needed for the enquiry, potential engagement, business records, security and applicable operational requirements.

No fixed retention period is claimed on this website because an approved universal schedule has not been established.

12

Data security

The website uses server-side validation, nonce checks, a honeypot, sanitisation, escaped output and one-time success tokens as practical safeguards for the enquiry flow.

No website or communication method can guarantee absolute security. Please limit submissions to information relevant to the enquiry.

13

Third-party services

Third-party providers process information under their own privacy terms. This may include hosting, email delivery, Google services, Meta technologies and WhatsApp when those services are used or configured.

14

Your choices

The hospitality forms ask you to confirm that Flipper Digital Media may contact you about that enquiry and process the details for this purpose. You may choose not to submit a form and instead contact the business using another available method.

You may also ask about enquiry information previously provided or request an appropriate correction or deletion, subject to legitimate record-keeping needs. Analytics and advertising controls may also be available through your browser and the relevant provider.

15

Policy updates

We may update this policy when website functionality, service providers or information-handling practices change. The last-updated date identifies the current published version.

16

Contact information

Questions about this page or the information handled through the website can be sent to info@flipperdigital.com.

Flipper Digital Media
4/184 Gayeshpur, Kalyani, Near AIIMS Hospital
Kalyani, West Bengal, India, 741234

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