/*
Theme Name: Flipper Digital Media
Theme URI: https://flipperdigital.com
Author: Flipper Digital Media
Description: Bespoke performance marketing homepage for Flipper Digital Media.
Version: 5.8.0
Text Domain: flipper-digital
*/

:root {
  --flipper-white: #ffffff;
  --flipper-off-white: #f7f8fa;
  --flipper-navy: #0b1f3a;
  --flipper-blue: #2563eb;
  --flipper-gold: #c9a227;
  --navy: var(--flipper-navy);
  --navy-2: var(--flipper-navy);
  --blue: var(--flipper-blue);
  --blue-dark: color-mix(in srgb, var(--flipper-blue) 82%, var(--flipper-navy));
  --gold: var(--flipper-gold);
  --ink: var(--flipper-navy);
  --muted: color-mix(in srgb, var(--flipper-navy) 66%, var(--flipper-white));
  --surface: var(--flipper-off-white);
  --line: color-mix(in srgb, var(--flipper-navy) 12%, var(--flipper-white));
  --white: var(--flipper-white);
  --shadow: 0 16px 38px rgba(11,31,58,.11);
  --radius: 8px;
  --container: 1200px;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; color: var(--ink); background: var(--white); font-family: Inter, Manrope, Arial, sans-serif; font-size: 14px; line-height: 1.58; -webkit-font-smoothing: antialiased; }
body.menu-open { overflow: hidden; }
img { display: block; max-width: 100%; height: auto; }
a { color: inherit; text-decoration: none; }
button, input, select, textarea { font: inherit; }
button { cursor: pointer; }
.container { width: min(calc(100% - 48px), var(--container)); margin-inline: auto; }
.skip-link { position: fixed; z-index: 9999; left: 16px; top: -80px; padding: 12px 18px; background: var(--navy); color: #fff; }
.skip-link:focus { top: 16px; }
:focus-visible { outline: 3px solid rgba(37,99,235,.35); outline-offset: 3px; }
.eyebrow { display: inline-flex; gap: 10px; align-items: center; margin: 0 0 10px; color: var(--blue); font-size: 12px; font-weight: 700; text-transform: uppercase; letter-spacing: .04em; }
.eyebrow::before { width: 30px; height: 2px; content: ''; background: var(--gold); }
.section-heading { margin: 0; font-size: clamp(31px, 3vw, 42px); line-height: 1.12; letter-spacing: -.035em; }
.section-copy { max-width: 690px; margin: 12px 0 0; color: var(--muted); }
.button { min-height: 48px; padding: 0 24px; display: inline-flex; align-items: center; justify-content: center; gap: 10px; border: 1px solid transparent; border-radius: 6px; font-size: 14px; font-weight: 700; transition: transform .2s, box-shadow .2s, background .2s; }
.button:hover { transform: translateY(-2px); }
.button-primary { color: #fff; background: var(--blue); box-shadow: 0 9px 24px rgba(37,99,235,.24); }
.button-primary:hover { background: var(--blue-dark); }
.button-secondary { color: var(--navy); background: var(--white); border-color: var(--gold); }
.button-gold { color: var(--navy); background: var(--gold); box-shadow: 0 9px 24px rgba(201,162,39,.2); }
.button:disabled { cursor: wait; opacity: .7; transform: none; }
.arrow { font-size: 17px; line-height: 1; }

/* Header */
.site-header { height: 78px; display: flex; align-items: center; position: relative; z-index: 100; background: var(--white); border-bottom: 1px solid var(--line); }
.header-inner { height: 100%; display: flex; align-items: center; gap: 32px; }
.brand { display: inline-flex; width: 190px; max-width: 100%; align-items: center; }
.site-header .brand { width: min(var(--nav-logo-width,190px),100%); }
.footer-brand .brand { width: var(--footer-logo-width,190px); max-width: 300px; }
.brand img { width: auto; max-width: 100%; height: auto; object-fit: contain; object-position: left center; }
.site-header .brand img { max-height: 74px; }
.footer-brand .brand img { max-height: 100px; }
.brand-fallback { display: flex; flex-direction: column; line-height: 1; font-weight: 900; font-size: 27px; font-style: italic; letter-spacing: -.06em; }
.brand-fallback span { margin-top: 5px; font-size: 6px; letter-spacing: .05em; font-style: normal; }
.primary-nav { margin-left: auto; }
.primary-nav ul { display: flex; gap: 40px; align-items: center; margin: 0; padding: 0; list-style: none; }
.primary-nav a { display: block; padding: 27px 0 25px; position: relative; color: var(--navy); font-size: 13px; font-weight: 650; }
.primary-nav a:hover::after, .primary-nav .current-menu-item > a::after, .primary-nav a[aria-current='page']::after { position: absolute; left: 0; right: 0; bottom: 19px; height: 2px; content: ''; background: var(--blue); }
.nav-services { position: relative; }
.nav-services > a::before { content: ''; }
.nav-chevron { width: 14px; height: 14px; margin-left: 5px; vertical-align: -2px; }
.sub-menu { min-width: 215px; padding: 9px !important; display: none !important; position: absolute; top: 65px; left: -22px; border: 1px solid var(--line); border-radius: 8px; background: var(--white); box-shadow: var(--shadow); }
.sub-menu li, .sub-menu a { width: 100%; }
.sub-menu a { padding: 9px 12px !important; border-radius: 5px; }
.sub-menu a:hover { color: var(--blue); background: var(--surface); }
.sub-menu a::after { display: none !important; }
.nav-services:hover .sub-menu, .nav-services:focus-within .sub-menu { display: block !important; }
.header-actions { min-height: 100%; display: flex; align-items: center; align-self: stretch; }
.header-actions .button { min-height: 42px; margin-block: auto; padding-inline: 20px; align-self: center; }
.menu-toggle { display: none; width: 42px; height: 42px; padding: 9px; border: 0; background: transparent; }
.menu-toggle span { display: block; height: 2px; margin: 5px 0; background: var(--navy); }

/* Hero */
.hero { position: relative; overflow: hidden; background: linear-gradient(105deg,var(--white) 0%,var(--surface) 56%,color-mix(in srgb,var(--blue) 7%,var(--white)) 100%); }
.hero::after { width: 130px; height: 530px; position: absolute; top: -130px; right: 3.5%; content: ''; background: var(--blue); transform: skewX(-37deg); opacity: .98; }
.hero-grid { min-height: 575px; display: grid; grid-template-columns: 49% 51%; align-items: stretch; }
.hero-content { padding: 78px 45px 62px 0; display: flex; flex-direction: column; justify-content: center; position: relative; z-index: 3; }
.hero .eyebrow::before { display: none; }
.hero-title { max-width: 620px; margin: 2px 0 18px; font-size: clamp(47px,4.35vw,65px); line-height: 1.04; letter-spacing: -.05em; }
.hero-title .accent { color: var(--blue); }
.hero-copy { max-width: 590px; margin: 0; color: var(--muted); font-size: 16px; line-height: 1.65; }
.hero-buttons { display: flex; gap: 15px; margin-top: 28px; }
.flipper-whatsapp-cta svg, .flipper-whatsapp-cta img { width: 19px; height: 19px; flex: 0 0 19px; display: block; object-fit: contain; }
.hero-stats { display: grid; grid-template-columns: repeat(4,1fr); margin: 43px 0 0; padding: 0; list-style: none; }
.hero-stats li { min-height: 54px; padding: 1px 20px; border-left: 1px solid var(--line); }
.hero-stats li:first-child { padding-left: 0; border-left: 0; }
.hero-stats strong { display: block; font-size: 19px; line-height: 1.2; }
.hero-stats span { display: block; margin-top: 5px; color: var(--muted); font-size: 11px; line-height: 1.25; }
.hero-visual { min-height: 575px; position: relative; z-index: 2; }
.hero-visual::before { position: absolute; inset: 0 0 0 -1px; content: ''; z-index: 1; background: linear-gradient(90deg,var(--surface) 0%,rgba(247,248,250,.2) 18%,transparent 40%); }
.hero-image { width: calc(100% + max(0px,(100vw - var(--container))/2)); height: 100%; max-width: none; object-fit: cover; object-position: 51% center; }
.float-card { min-width: 158px; padding: 13px 16px; display: flex; align-items: center; gap: 12px; position: absolute; z-index: 3; background: rgba(255,255,255,.96); border: 1px solid rgba(255,255,255,.7); border-radius: 8px; box-shadow: 0 12px 28px rgba(6,23,45,.17); }
.float-card svg { width: 28px; color: var(--gold); }
.float-card strong { display: block; font-size: 13px; }
.float-card small { display: block; color: var(--muted); font-size: 10px; }
.float-one { left: -48px; top: 120px; }
.float-two { left: -48px; top: 240px; }
.float-three { left: -48px; top: 360px; }

/* Value strip */
.value-strip { position: relative; z-index: 4; background: #fff; border-block: 1px solid var(--line); }
.values { min-height: 115px; display: grid; grid-template-columns: repeat(5,1fr); align-items: center; }
.value { min-height: 52px; padding: 0 25px; display: flex; align-items: center; gap: 14px; border-left: 1px solid var(--line); }
.value:first-child { padding-left: 0; border-left: 0; }
.value svg { width: 35px; flex: 0 0 auto; color: var(--blue); }
.value strong { display: block; font-size: 12px; }
.value span { display: block; color: var(--muted); font-size: 10px; }

/* Services */
.services { padding: 80px 0 86px; }
.section-top { display: flex; align-items: end; justify-content: space-between; gap: 30px; }
.text-link { color: var(--blue); font-size: 13px; font-weight: 750; }
.text-link:hover { color: var(--blue-dark); }
.service-grid { display: grid; grid-template-columns: repeat(8,minmax(0,1fr)); gap: 22px; margin-top: 38px; }
.service-card { min-height: 290px; padding: 30px 26px 24px; display: flex; flex-direction: column; grid-column: span 2; border: 1px solid var(--line); border-radius: var(--radius); background: #fff; transition: transform .25s, box-shadow .25s, border-color .25s; }
.service-card:nth-last-child(3) { grid-column: 2 / span 2; }
.service-card:hover { transform: translateY(-5px); border-color: color-mix(in srgb,var(--blue) 24%,var(--white)); box-shadow: var(--shadow); }
.service-icon { height: 64px; display: flex; align-items: center; color: var(--blue); }
.service-icon svg { width: 52px; height: 52px; }
.service-asset-icon { width: auto; height: auto; max-width: 100%; max-height: 100%; display: block; object-fit: contain; }
.service-card__icon { width: 52px; height: 52px; }
.service-card h3 { margin: 15px 0 8px; font-size: 19px; line-height: 1.25; }
.service-card p { margin: 0 0 22px; color: var(--muted); font-size: 13px; line-height: 1.55; }
.service-card .text-link { margin-top: auto; }

/* Why */
.why { padding: 72px 0; position: relative; overflow: hidden; color: var(--white); background: radial-gradient(circle at 80% 40%,color-mix(in srgb,var(--navy) 76%,var(--blue)) 0%,transparent 38%),var(--navy-2); }
.why::after { width: 430px; height: 430px; position: absolute; right: -250px; bottom: -300px; content: ''; border: 1px solid rgba(255,255,255,.08); border-radius: 50%; box-shadow: 0 0 0 70px rgba(255,255,255,.02),0 0 0 140px rgba(255,255,255,.02); }
.why-grid { display: grid; grid-template-columns: minmax(0,.78fr) minmax(0,1fr); align-items: center; gap: 64px; }
.why .eyebrow { color: var(--gold); }
.why .section-heading { max-width: 490px; font-size: clamp(35px,3.2vw,46px); }
.why-copy { max-width: 500px; margin: 16px 0 25px; color: color-mix(in srgb,var(--white) 76%,var(--navy)); font-size: 14px; }
.why .button-gold { color: var(--navy); }
.why-cards { display: grid; grid-template-columns: 1fr 1fr; gap: 17px; position: relative; z-index: 1; }
.why-card { min-height: 110px; padding: 22px; display: flex; align-items: center; gap: 17px; border: 1px solid rgba(255,255,255,.28); border-radius: 8px; background: rgba(255,255,255,.025); }
.why-card svg { width: 34px; flex: 0 0 auto; color: #fff; }
.why-card strong { display: block; font-size: 14px; }
.why-card span { display: block; margin-top: 4px; color: color-mix(in srgb,var(--white) 72%,var(--navy)); font-size: 10px; }

/* Clients */
.clients { padding: 67px 0 73px; background: #fff; }
.clients-header { display: flex; align-items: end; justify-content: space-between; }
.client-grid { display: grid; grid-template-columns: repeat(4,1fr); gap: 24px; margin-top: 31px; }
.client-card { height: 105px; padding: 15px 22px; display: grid; place-items: center; border: 1px solid var(--line); border-radius: 7px; background: #fff; }
.client-card img { max-width: 170px; max-height: 70px; object-fit: contain; }

/* Consultation */
.consultation { position: relative; overflow: hidden; background: var(--surface); }
.consultation::after { width: 51%; position: absolute; inset: 0 0 0 auto; content: ''; background: linear-gradient(90deg,rgba(247,248,250,.9) 0%,rgba(11,31,58,.08) 24%,transparent 55%),var(--consultation-image) center/cover no-repeat; }
.consult-grid { min-height: 510px; display: grid; grid-template-columns: 38% 31% 31%; align-items: center; position: relative; z-index: 2; }
.consult-copy { padding-right: 42px; }
.consult-copy .section-heading { font-size: 40px; }
.consult-copy > p { color: var(--muted); font-size: 13px; }
.trust-points { display: grid; gap: 18px; margin-top: 28px; }
.trust-point { display: flex; align-items: center; gap: 15px; }
.trust-point svg { width: 40px; height: 40px; padding: 8px; color: var(--blue); border: 1.5px solid var(--blue); border-radius: 50%; }
.trust-point strong, .trust-point span { display: block; font-size: 12px; }
.trust-point span { color: var(--muted); font-size: 10px; }
.lead-card { padding: 26px; border: 1px solid var(--line); border-radius: 9px; background: rgba(255,255,255,.97); box-shadow: var(--shadow); }
.form-row { margin-bottom: 13px; }
.form-row label { display: block; margin-bottom: 4px; color: var(--navy); font-size: 10px; font-weight: 700; }
.form-row input, .form-row select { width: 100%; height: 40px; padding: 0 12px; color: var(--ink); border: 1px solid var(--line); border-radius: 4px; background: var(--white); font-size: 11px; }
.form-row input:focus, .form-row select:focus { border-color: var(--blue); outline: 2px solid rgba(37,99,235,.12); }
.lead-card .button { width: 100%; min-height: 43px; border: 0; }
.form-message { margin: 0 0 12px; padding: 8px 10px; color: var(--navy); background: var(--surface); border-left: 3px solid var(--gold); border-radius: 4px; font-size: 11px; }
.form-honeypot { width: 1px !important; height: 1px !important; position: absolute !important; overflow: hidden !important; clip-path: inset(50%) !important; white-space: nowrap !important; contain: strict !important; }
.form-honeypot * { width: 1px !important; height: 1px !important; max-width: 1px !important; margin: 0 !important; padding: 0 !important; }
.consult-brand { width: 210px; position: absolute; z-index: 3; right: 8%; top: 40%; filter: drop-shadow(0 8px 14px rgba(0,0,0,.12)); }

/* Process */
.process { padding: 38px 0 46px; text-align: center; background: #fff; }
.process .eyebrow { margin-bottom: 4px; }
.process .section-heading { font-size: 29px; }
.process-grid { margin-top: 28px; display: grid; grid-template-columns: repeat(4,1fr); border: 1px solid var(--line); border-radius: 8px; }
.process-step { min-height: 100px; padding: 20px 24px; display: flex; align-items: center; gap: 16px; position: relative; text-align: left; }
.process-step:not(:last-child)::after { width: 9px; height: 9px; position: absolute; z-index: 2; right: -4px; top: calc(50% - 5px); content: ''; border-top: 2px solid var(--blue); border-right: 2px solid var(--blue); transform: rotate(45deg); background: #fff; }
.process-icon { width: 50px; height: 50px; padding: 10px; flex: 0 0 auto; color: var(--blue); border-radius: 50%; background: color-mix(in srgb,var(--blue) 8%,var(--white)); }
.step-number { display: block; color: var(--blue); font-size: 10px; font-weight: 800; }
.process-step strong { display: block; font-size: 13px; }
.process-step p { margin: 2px 0 0; color: var(--muted); font-size: 10px; line-height: 1.3; }

/* CTA/footer */
.final-cta { padding: 28px 0; color: var(--white); background: linear-gradient(110deg,var(--navy),color-mix(in srgb,var(--navy) 80%,var(--blue))); }
.cta-inner { display: flex; align-items: center; justify-content: center; gap: 58px; }
.cta-copy h2 { margin: 0; font-size: 28px; }
.cta-copy p { margin: 3px 0 0; color: color-mix(in srgb,var(--white) 78%,var(--navy)); font-size: 12px; }
.cta-buttons { display: flex; gap: 14px; }
.site-footer { padding: 42px 0 0; background: #fff; }
.footer-grid { display: grid; grid-template-columns: 1.5fr .7fr .9fr 1.2fr 1.2fr; gap: 38px; padding-bottom: 38px; }
.footer-brand .brand { margin-bottom: 18px; }
.footer-brand p { max-width: 260px; margin: 0; color: var(--muted); font-size: 11px; }
.socials { display: flex; gap: 10px; margin-top: 18px; }
.socials a { width: 28px; height: 28px; display: grid; place-items: center; color: #fff; border-radius: 50%; background: var(--navy); font-size: 10px; font-weight: 800; }
.footer-column h3 { margin: 3px 0 14px; font-size: 12px; }
.footer-column ul { margin: 0; padding: 0; list-style: none; }
.footer-column li { margin: 6px 0; color: var(--muted); font-size: 11px; }
.footer-contact li { padding-left: 20px; position: relative; }
.footer-contact svg { width: 12px; position: absolute; left: 0; top: 3px; color: var(--navy); }
.map-card { min-height: 145px; position: relative; overflow: hidden; border-radius: 7px; background: var(--surface); }
.map-card iframe { width: 100%; height: 145px; display: block; border: 0; }
.map-placeholder { height: 145px; display: flex; align-items: center; justify-content: center; flex-direction: column; gap: 4px; padding: 22px; text-align: center; color: var(--muted); font-size: 11px; background: linear-gradient(35deg,var(--surface),var(--white)); }
.map-placeholder strong { color: var(--navy); }
.map-button { padding: 8px 12px; position: absolute; right: 10px; bottom: 10px; color: #fff; border-radius: 4px; background: var(--navy); font-size: 10px; font-weight: 700; }
.footer-bottom { min-height: 70px; color: color-mix(in srgb,var(--white) 82%,var(--navy)); background: var(--navy-2); }
.footer-bottom .container { min-height: 70px; display: flex; align-items: center; justify-content: space-between; gap: 20px; }
.footer-bottom p, .footer-bottom a { font-size: 10px; }
.footer-legal { display: flex; gap: 22px; }
.footer-social { display: flex; justify-content: flex-end; gap: 20px; padding: 0 max(24px, calc((100vw - var(--container)) / 2)) 10px; color: color-mix(in srgb,var(--white) 82%,var(--navy)); background: var(--navy-2); }
.footer-social a { color: inherit; font-size: 10px; }

/* Thank you */
.thank-you { min-height: calc(100vh - 148px); display: grid; place-items: center; padding: 70px 24px; text-align: center; background: linear-gradient(140deg,var(--surface),color-mix(in srgb,var(--blue) 8%,var(--white))); }
.thank-you-card { max-width: 650px; padding: 56px; border-radius: 14px; background: #fff; box-shadow: var(--shadow); }
.thank-you-icon { width: 70px; height: 70px; display: grid; place-items: center; margin: 0 auto 22px; color: #fff; border-radius: 50%; background: var(--blue); font-size: 34px; }
.thank-you-icon svg { width: 34px; }
.flipper-whatsapp-float { width: 56px; height: 56px; margin: 0; padding: 0; position: fixed; z-index: 50; inset: auto 24px 24px auto; isolation: isolate; pointer-events: none; }
.flipper-whatsapp-float__link { width: 100%; height: 100%; max-width: none; padding: 0; display: flex; align-items: center; justify-content: center; color: var(--white); border: 2px solid var(--white); border-radius: 50%; background: #25d366; box-shadow: 0 10px 28px rgba(11,31,58,.25); pointer-events: auto; transition: transform .2s,background .2s,box-shadow .2s; }
.flipper-whatsapp-float__link:hover { background: #128c7e; transform: translateY(-2px); box-shadow: 0 13px 30px rgba(11,31,58,.3); }
.flipper-whatsapp-float__link:focus-visible { outline-color: #25d366; }
.flipper-whatsapp-float__icon { width: 27px; height: 27px; max-width: none; padding: 2px; flex: 0 0 27px; display: block; box-sizing: border-box; border-radius: 50%; background: var(--white); object-fit: contain; }

/* Phase 3: editorial inner pages */
.button-light { color: var(--navy); background: var(--white); border-color: var(--white); }
.button-light:hover { color: var(--blue); }
.button-outline-light { color: var(--white); border-color: color-mix(in srgb,var(--white) 58%,transparent); background: transparent; }
.button-outline-light:hover { border-color: var(--white); background: color-mix(in srgb,var(--white) 9%,transparent); }
.section-index { margin: 0 0 22px; color: var(--blue); font-size: 12px; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }
.page-hero { min-height: 630px; position: relative; isolation: isolate; display: flex; align-items: center; overflow: hidden; background: var(--surface); }
.page-hero-media, .page-hero-media img { width: 100%; height: 100%; position: absolute; inset: 0; }
.page-hero-media { z-index: 0; pointer-events: none; }
.page-hero-media img { object-fit: cover; }
.page-hero-shade { position: absolute; z-index: 1; inset: 0; pointer-events: none; }
.page-hero-inner { position: relative; z-index: 2; }
.page-hero h1 { margin: 0; font-size: clamp(46px,4.5vw,68px); line-height: 1.02; letter-spacing: -.052em; }
.page-hero h1 span { color: var(--blue); }
.page-hero p:not(.eyebrow) { font-size: 16px; line-height: 1.7; }
.page-hero-actions { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 28px; }

/* About: image-led hero with a contained navy editorial panel. */
.about-hero .page-hero-media img { object-position: center; }
.about-hero .page-hero-shade { background: linear-gradient(90deg,rgba(11,31,58,.25),transparent 70%); }
.about-hero .page-hero-panel { max-width: 650px; padding: 52px 56px; color: var(--white); border-left: 5px solid var(--gold); background: rgba(11,31,58,.94); box-shadow: 0 24px 60px rgba(11,31,58,.24); }
.about-hero .page-hero-panel .eyebrow { color: var(--gold); }
.about-hero .page-hero-panel .eyebrow::before { background: var(--blue); }
.about-hero .page-hero-panel h1 { font-size: clamp(42px,4vw,60px); }
.about-hero .page-hero-panel h1 span { color: var(--white); }
.about-hero .page-hero-panel > p:not(.eyebrow) { max-width: 560px; margin: 20px 0 0; color: color-mix(in srgb,var(--white) 78%,var(--navy)); }
.about-intro { padding: 100px 0; }
.editorial-split { display: grid; grid-template-columns: minmax(0,.85fr) minmax(0,1fr); gap: 100px; align-items: start; }
.editorial-heading { position: sticky; top: 40px; }
.editorial-heading h2 { max-width: 540px; margin: 0; font-size: clamp(38px,4vw,54px); line-height: 1.08; letter-spacing: -.045em; }
.editorial-copy { padding-top: 38px; }
.editorial-copy > p { margin: 0 0 20px; color: var(--muted); }
.editorial-copy .lead-copy { color: var(--navy); font-size: 23px; line-height: 1.48; font-weight: 650; }
.editorial-note { margin-top: 38px; padding: 24px 26px; display: grid; grid-template-columns: 100px 1fr; gap: 22px; border-left: 3px solid var(--blue); background: var(--surface); }
.editorial-note span { color: var(--blue); font-size: 11px; font-weight: 800; letter-spacing: .08em; text-transform: uppercase; }
.editorial-note strong { font-size: 15px; line-height: 1.5; }
.approach-section { padding: 90px 0; background: var(--surface); }
.approach-heading { display: grid; grid-template-columns: 1fr 420px; gap: 60px; align-items: end; }
.approach-heading > p { margin: 0; color: var(--muted); }
.growth-framework { display: grid; grid-template-columns: repeat(6,minmax(0,1fr)); margin: 55px 0 0; padding: 0; list-style: none; position: relative; }
.growth-framework::before { height: 2px; position: absolute; top: 48px; left: 6%; right: 6%; content: ''; background: color-mix(in srgb,var(--blue) 26%,var(--white)); }
.growth-framework li { min-height: 235px; padding: 0 21px; position: relative; border-left: 1px solid var(--line); }
.growth-framework li:first-child { border-left: 0; }
.growth-framework svg { width: 48px; height: 48px; padding: 10px; display: block; position: relative; z-index: 1; color: var(--blue); border: 1px solid color-mix(in srgb,var(--blue) 26%,var(--white)); border-radius: 50%; background: var(--white); }
.framework-number { display: block; margin-bottom: 13px; color: var(--gold); font-size: 11px; font-weight: 800; }
.growth-framework strong { display: block; margin-top: 22px; font-size: 17px; }
.growth-framework p { margin: 7px 0 0; color: var(--muted); font-size: 12px; line-height: 1.55; }
.about-difference { padding: 90px 0; color: var(--white); background: var(--navy); }
.difference-layout { display: grid; grid-template-columns: minmax(0,.9fr) minmax(0,1.1fr); gap: 90px; align-items: center; }
.difference-intro .eyebrow { color: var(--gold); }
.difference-intro h2 { margin: 0; font-size: clamp(38px,4vw,54px); line-height: 1.08; letter-spacing: -.045em; }
.difference-intro > p:last-child { max-width: 530px; margin: 20px 0 0; color: color-mix(in srgb,var(--white) 75%,var(--navy)); }
.difference-list { margin: 0; padding: 0; list-style: none; border-top: 1px solid rgba(255,255,255,.2); }
.difference-list li { padding: 20px 0; display: grid; grid-template-columns: 50px 1fr; gap: 20px; border-bottom: 1px solid rgba(255,255,255,.2); }
.difference-list li > span { color: var(--gold); font-size: 11px; font-weight: 800; }
.difference-list strong { display: block; font-size: 17px; }
.difference-list p { margin: 4px 0 0; color: color-mix(in srgb,var(--white) 68%,var(--navy)); font-size: 12px; }
.industries-section { padding: 92px 0 100px; }
.industries-heading { max-width: 740px; }
.industries-heading > p:last-child { max-width: 630px; color: var(--muted); }
.industry-row { display: grid; grid-template-columns: repeat(5,minmax(0,1fr)); margin-top: 46px; border: 1px solid var(--line); }
.industry-row article { min-height: 230px; padding: 30px 24px; border-left: 1px solid var(--line); background: var(--white); }
.industry-row article:first-child { border-left: 0; }
.industry-row article:nth-child(even) { background: var(--surface); }
.industry-row svg { width: 40px; height: 40px; color: var(--blue); }
.industry-row h3 { margin: 38px 0 8px; font-size: 17px; }
.industry-row p { margin: 0; color: var(--muted); font-size: 12px; }

/* Services: immersive ecosystem hero with a floating capability rail. */
.services-hero { min-height: 690px; align-items: stretch; padding-bottom: 88px; }
.services-hero .page-hero-media img { object-position: center; }
.services-hero .page-hero-shade { background: linear-gradient(90deg,var(--white) 0%,rgba(255,255,255,.96) 29%,rgba(255,255,255,.35) 58%,rgba(11,31,58,.16) 100%); }
.services-hero .page-hero-inner { display: flex; align-items: center; }
.services-hero-copy { max-width: 670px; padding: 78px 0 45px; }
.services-hero-copy h1 { max-width: 660px; }
.services-hero-copy > p:not(.eyebrow) { max-width: 590px; margin: 22px 0 28px; color: var(--muted); }
.services-hero-rail { height: 88px; padding: 0 34px; display: grid; grid-template-columns: repeat(5,1fr); align-items: center; position: absolute; z-index: 3; bottom: 0; left: 50%; transform: translateX(-50%); color: var(--white); background: var(--navy); box-shadow: var(--shadow); }
.services-hero-rail span { padding: 0 22px; text-align: center; border-left: 1px solid rgba(255,255,255,.2); font-size: 12px; font-weight: 700; }
.services-hero-rail span:first-child { border-left: 0; }
.services-overview { padding: 100px 0; }
.overview-layout { display: grid; grid-template-columns: minmax(0,.8fr) minmax(0,1.2fr); gap: 80px; align-items: center; }
.overview-copy h2 { margin: 0; font-size: clamp(38px,3.6vw,52px); line-height: 1.1; letter-spacing: -.045em; }
.overview-copy > p:last-child { margin: 22px 0 0; color: var(--muted); }
.growth-flow { margin: 0; padding: 0; list-style: none; border: 1px solid var(--line); }
.growth-flow li { min-height: 84px; padding: 15px 24px; display: grid; grid-template-columns: 46px 145px 1fr; align-items: center; gap: 18px; position: relative; border-bottom: 1px solid var(--line); }
.growth-flow li:last-child { border-bottom: 0; }
.growth-flow li:not(:last-child)::after { width: 9px; height: 9px; position: absolute; z-index: 2; left: 41px; bottom: -6px; content: ''; border-right: 2px solid var(--blue); border-bottom: 2px solid var(--blue); transform: rotate(45deg); background: var(--white); }
.growth-flow svg { width: 34px; color: var(--blue); }
.growth-flow strong { font-size: 15px; }
.growth-flow span { color: var(--muted); font-size: 12px; }
.core-services-editorial { padding: 92px 0 112px; background: var(--surface); }
.core-services-heading { max-width: 740px; margin-bottom: 52px; }
.service-feature { min-height: 430px; display: grid; grid-template-columns: minmax(0,1fr) minmax(0,1fr); margin-top: 32px; overflow: hidden; border: 1px solid var(--line); background: var(--white); box-shadow: 0 16px 38px rgba(11,31,58,.06); }
.service-feature-visual { min-height: 430px; padding: 46px; display: flex; align-items: center; justify-content: center; flex-direction: column; position: relative; overflow: hidden; color: var(--blue); background: color-mix(in srgb,var(--blue) 7%,var(--white)); }
.service-feature-visual::after { width: 300px; height: 300px; position: absolute; right: -155px; bottom: -165px; content: ''; border: 1px solid color-mix(in srgb,var(--blue) 22%,var(--white)); border-radius: 50%; box-shadow: 0 0 0 55px rgba(37,99,235,.035),0 0 0 110px rgba(37,99,235,.025); }
.service-feature-visual > svg { width: 122px; height: 122px; stroke-width: 1.25; }
.service-asset-icon.service-feature__icon { width: 96px; height: 96px; position: relative; z-index: 2; }
.service-feature-number { position: absolute; top: 30px; left: 32px; color: var(--gold); font-size: 13px; font-weight: 800; letter-spacing: .1em; }
.feature-tags { display: flex; flex-wrap: wrap; justify-content: center; gap: 8px; margin-top: 34px; position: relative; z-index: 2; }
.feature-tags span { padding: 7px 11px; color: var(--navy); border: 1px solid color-mix(in srgb,var(--blue) 20%,var(--white)); border-radius: 99px; background: rgba(255,255,255,.78); font-size: 10px; font-weight: 700; }
.service-feature-content { padding: 56px 64px; display: flex; justify-content: center; flex-direction: column; }
.service-feature-content h3 { margin: 0; font-size: clamp(34px,3.2vw,46px); line-height: 1.06; letter-spacing: -.04em; }
.service-feature-content > p:not(.eyebrow) { margin: 18px 0 20px; color: var(--muted); }
.service-feature-content ul { margin: 0 0 26px; padding: 0; list-style: none; }
.service-feature-content li { margin: 7px 0; padding-left: 20px; position: relative; font-size: 13px; font-weight: 600; }
.service-feature-content li::before { width: 7px; height: 7px; position: absolute; left: 0; top: .6em; content: ''; border-radius: 50%; background: var(--gold); }
.service-feature-content .text-link { font-size: 14px; }
.service-feature.is-reversed .service-feature-visual { order: 2; color: var(--white); background: var(--navy); }
.service-feature.is-reversed .feature-tags span { color: var(--white); border-color: rgba(255,255,255,.25); background: rgba(255,255,255,.05); }
.service-feature.is-reversed .service-feature-visual::after { border-color: rgba(255,255,255,.13); box-shadow: 0 0 0 55px rgba(255,255,255,.025),0 0 0 110px rgba(255,255,255,.018); }
.services-process { padding: 94px 0; }
.services-process-layout { display: grid; grid-template-columns: minmax(0,.7fr) minmax(0,1.3fr); gap: 86px; align-items: start; }
.services-process-heading { position: sticky; top: 40px; }
.services-process-heading h2 { margin: 0; font-size: clamp(38px,3.8vw,52px); line-height: 1.08; letter-spacing: -.045em; }
.services-process-heading > p:last-child { color: var(--muted); }
.services-process-list { margin: 0; padding: 0; list-style: none; }
.services-process-list li { min-height: 118px; display: grid; grid-template-columns: 62px 1fr; border-top: 1px solid var(--line); }
.services-process-list li:last-child { border-bottom: 1px solid var(--line); }
.services-process-list li > span { padding-top: 24px; color: var(--gold); font-size: 11px; font-weight: 800; }
.services-process-list li > div { padding: 22px 0; display: grid; grid-template-columns: 42px 135px 1fr; align-items: center; gap: 18px; }
.services-process-list svg { width: 32px; color: var(--blue); }
.services-process-list strong { font-size: 17px; }
.services-process-list p { margin: 0; color: var(--muted); font-size: 12px; }

/* Shared inner-page enquiry system. */
.page-enquiry { padding: 88px 0; color: var(--white); background: linear-gradient(120deg,var(--navy),color-mix(in srgb,var(--navy) 82%,var(--blue))); }
.page-enquiry-grid { display: grid; grid-template-columns: minmax(0,.9fr) minmax(420px,.78fr); gap: 90px; align-items: center; }
.page-enquiry-copy .eyebrow { color: var(--gold); }
.page-enquiry-copy h2 { margin: 0; font-size: clamp(40px,4.2vw,58px); line-height: 1.04; letter-spacing: -.05em; }
.page-enquiry-copy > p { max-width: 560px; color: color-mix(in srgb,var(--white) 76%,var(--navy)); }
.page-enquiry-actions { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 28px; }
.enquiry-contact { margin-top: 28px; display: flex; gap: 14px; align-items: center; color: color-mix(in srgb,var(--white) 68%,var(--navy)); font-size: 12px; }
.enquiry-contact a { display: inline-flex; gap: 8px; align-items: center; color: var(--white); font-weight: 800; }
.enquiry-contact svg { width: 17px; }
.page-lead-form { color: var(--navy); }
.page-lead-form .form-row { margin-bottom: 11px; }
.page-lead-form .button { margin-top: 3px; }

@media (prefers-reduced-motion: no-preference) {
  .reveal { opacity: 0; transform: translateY(18px); transition: opacity .55s ease, transform .55s ease; }
  .reveal.is-visible { opacity: 1; transform: none; }
}

@media (max-width: 1180px) {
  .container { width: min(calc(100% - 36px),var(--container)); }
  .header-inner { gap: 20px; }
  .site-header .brand, .footer-brand .brand { width: min(var(--nav-logo-width,190px),170px); }
  .footer-brand .brand { width: min(var(--footer-logo-width,190px),170px); max-width: 170px; }
  .primary-nav ul { gap: 26px; }
  .hero-title { font-size: 50px; }
  .hero-content { padding-right: 30px; }
  .hero-stats li { padding-inline: 12px; }
  .float-card { left: -25px; }
  .value { padding-inline: 15px; }
  .why-grid { gap: 38px; }
  .footer-grid { gap: 24px; }
  .editorial-split, .difference-layout, .page-enquiry-grid { gap: 54px; }
  .service-feature-content { padding: 44px; }
  .growth-framework li { padding-inline: 14px; }
  .flipper-whatsapp-float { width: 54px; height: 54px; inset: auto 20px max(20px,env(safe-area-inset-bottom)) auto; }
  .flipper-whatsapp-float__icon { width: 26px; height: 26px; flex-basis: 26px; }
}

@media (max-width: 900px) {
  .site-header { height: 68px; }
  .header-actions { margin-left: auto; }
  .header-actions .button { display: none; }
  .menu-toggle { display: block; }
  .primary-nav { width: 100%; display: none; position: absolute; top: 68px; left: 0; padding: 16px 24px 24px; background: #fff; box-shadow: var(--shadow); }
  .primary-nav.is-open { display: block; }
  .primary-nav ul { display: block; }
  .primary-nav a { padding: 12px 0; }
  .sub-menu { display: block !important; position: static; padding: 0 0 0 16px !important; border: 0; box-shadow: none; }
  .hero-grid { grid-template-columns: 1fr; }
  /* The diagonal is decorative only. Its desktop geometry crosses the text once
     the hero becomes a single column, so remove that layer at the reflow point. */
  .hero::after { display: none; }
  .hero-content { padding: 65px 0 50px; }
  .hero-visual { min-height: 430px; }
  .hero-image { width: 100%; }
  .values { grid-template-columns: repeat(2,1fr); padding-block: 20px; }
  .value { padding: 15px; border: 0; }
  .service-grid, .client-grid { grid-template-columns: repeat(2,minmax(0,1fr)); }
  .service-card, .service-card:nth-last-child(3) { grid-column: auto; }
  .why-grid { grid-template-columns: 1fr; }
  .consult-grid { grid-template-columns: 1fr 1fr; padding-block: 55px; }
  .consultation::after, .consult-brand { display: none; }
  .process-grid { grid-template-columns: repeat(2,1fr); }
  .footer-grid { grid-template-columns: 2fr 1fr 1fr; }
  .map-column { grid-column: span 2; }
  .page-hero { min-height: 0; padding-top: 380px; display: block; }
  .page-hero-media, .page-hero-media img { height: 380px; bottom: auto; }
  .page-hero-inner { width: 100%; }
  .about-hero .page-hero-panel { max-width: none; padding: 46px max(24px,calc((100vw - min(calc(100% - 36px),var(--container))) / 2)); border-left: 0; border-top: 4px solid var(--gold); box-shadow: none; }
  .services-hero { padding-bottom: 0; }
  .services-hero .page-hero-shade { height: 380px; bottom: auto; background: linear-gradient(90deg,rgba(255,255,255,.84),rgba(255,255,255,.08)); }
  .services-hero-copy { max-width: none; padding: 50px 0; background: var(--white); }
  .services-hero-rail { width: 100%; height: auto; min-height: 90px; padding: 18px; position: static; transform: none; grid-template-columns: repeat(5,1fr); }
  .editorial-split, .difference-layout, .overview-layout, .services-process-layout, .page-enquiry-grid { grid-template-columns: 1fr; }
  .editorial-split, .difference-layout, .overview-layout, .services-process-layout, .page-enquiry-grid { gap: 44px; }
  .editorial-heading, .services-process-heading { position: static; }
  .editorial-copy { padding-top: 0; }
  .growth-framework { grid-template-columns: repeat(3,minmax(0,1fr)); gap: 30px 0; }
  .growth-framework::before { display: none; }
  .growth-framework li:nth-child(4) { border-left: 0; }
  .industry-row { grid-template-columns: repeat(3,minmax(0,1fr)); }
  .industry-row article:nth-child(4) { border-left: 0; }
  .service-feature { grid-template-columns: minmax(0,.8fr) minmax(0,1.2fr); }
  .service-feature.is-reversed { grid-template-columns: minmax(0,1.2fr) minmax(0,.8fr); }
  .service-feature-content { padding: 38px; }
  .service-feature-visual { padding: 32px; }
  .page-enquiry-grid { max-width: 720px; }
  .page-lead-form { width: 100%; }
}

@media (max-width: 620px) {
  .container { width: min(calc(100% - 28px),var(--container)); }
  .hero-content { padding-top: 50px; }
  .hero-title { font-size: 41px; }
  .hero-buttons, .cta-buttons { flex-direction: column; }
  .hero-stats { grid-template-columns: repeat(2,1fr); gap: 22px 0; }
  .hero-stats li:nth-child(3) { padding-left: 0; border-left: 0; }
  .hero-visual { min-height: 330px; }
  .float-card { min-width: 138px; left: 12px; }
  .float-one { top: 25px; }
  .float-two { top: 105px; }
  .float-three { top: 185px; }
  .values, .service-grid, .why-cards, .client-grid, .consult-grid, .process-grid { grid-template-columns: minmax(0,1fr); }
  .value { padding-left: 0; }
  .section-top, .clients-header { display: block; }
  .section-top > .text-link { display: inline-block; margin-top: 18px; }
  .consult-grid { padding-block: 50px; }
  .consult-copy { padding: 0 0 30px; }
  .process-step:not(:last-child)::after { display: none; }
  .cta-inner { align-items: stretch; flex-direction: column; gap: 20px; text-align: center; }
  .footer-grid { grid-template-columns: 1fr 1fr; }
  .footer-brand, .map-column { grid-column: 1 / -1; }
  .footer-bottom .container { padding-block: 18px; align-items: flex-start; flex-direction: column; }
  .page-hero { padding-top: 270px; }
  .page-hero-media, .page-hero-media img { height: 270px; }
  .page-hero h1, .about-hero .page-hero-panel h1 { font-size: clamp(36px,11vw,46px); }
  .about-hero .page-hero-panel { padding-block: 38px 44px; }
  .services-hero .page-hero-shade { height: 270px; }
  .services-hero-copy { padding: 40px 0 44px; }
  .services-hero-rail { grid-template-columns: repeat(2,1fr); gap: 0; }
  .services-hero-rail span { padding: 10px 8px; border-left: 0; }
  .services-hero-rail span:last-child { grid-column: 1 / -1; }
  .about-intro, .approach-section, .industries-section, .services-overview, .core-services-editorial, .services-process, .page-enquiry { padding-block: 68px; }
  .editorial-heading h2, .difference-intro h2, .overview-copy h2, .services-process-heading h2, .page-enquiry-copy h2 { font-size: 36px; }
  .editorial-copy .lead-copy { font-size: 20px; }
  .editorial-note { grid-template-columns: 1fr; gap: 8px; }
  .approach-heading { grid-template-columns: 1fr; gap: 18px; }
  .growth-framework { grid-template-columns: 1fr; gap: 0; }
  .growth-framework li, .growth-framework li:nth-child(4) { min-height: 0; padding: 22px 0; display: grid; grid-template-columns: 52px 48px 1fr; column-gap: 14px; border-left: 0; border-top: 1px solid var(--line); }
  .growth-framework li:last-child { border-bottom: 1px solid var(--line); }
  .growth-framework .framework-number { grid-column: 1; grid-row: 1 / span 2; margin: 14px 0 0; }
  .growth-framework svg { grid-column: 2; grid-row: 1 / span 2; }
  .growth-framework strong, .growth-framework p { grid-column: 3; }
  .growth-framework strong { margin-top: 1px; }
  .industry-row { grid-template-columns: 1fr; }
  .industry-row article, .industry-row article:nth-child(4) { min-height: 0; padding: 24px; display: grid; grid-template-columns: 42px 1fr; column-gap: 16px; border-left: 0; border-top: 1px solid var(--line); }
  .industry-row article:first-child { border-top: 0; }
  .industry-row h3 { margin: 0; }
  .industry-row p { grid-column: 2; }
  .growth-flow li { grid-template-columns: 42px 1fr; gap: 12px; }
  .growth-flow li span { grid-column: 2; }
  .service-feature, .service-feature.is-reversed { grid-template-columns: 1fr; }
  .service-feature.is-reversed .service-feature-visual { order: 0; }
  .service-feature-visual { min-height: 270px; }
  .service-feature-visual > svg { width: 92px; height: 92px; }
  .service-asset-icon.service-feature__icon { width: 76px; height: 76px; }
  .service-feature-content { padding: 34px 26px 38px; }
  .services-process-list li { grid-template-columns: 42px 1fr; }
  .services-process-list li > div { grid-template-columns: 36px 1fr; }
  .services-process-list p { grid-column: 2; }
  .page-enquiry-actions { align-items: stretch; flex-direction: column; }
  .enquiry-contact { align-items: flex-start; flex-direction: column; }
  .flipper-whatsapp-float { width: 52px; height: 52px; inset: auto 16px max(16px,env(safe-area-inset-bottom)) auto; }
  .flipper-whatsapp-float__icon { width: 25px; height: 25px; flex-basis: 25px; }
}

@media (max-width: 480px) {
  .hero-title { font-size: clamp(34px,11vw,41px); }
  .footer-grid { grid-template-columns: 1fr; }
  .footer-brand, .map-column { grid-column: auto; }
  .page-hero-actions { align-items: stretch; flex-direction: column; }
  .page-hero-actions .button { width: 100%; }
  .page-enquiry .lead-card { padding: 22px 18px; }
}

/* Phase 4: individually art-directed service detail pages. */
.service-detail-hero { min-height: 680px; display: flex; position: relative; isolation: isolate; overflow: hidden; }
.service-hero-media, .service-hero-shade { position: absolute; inset: 0; }
.service-hero-media { z-index: 0; pointer-events: none; }
.service-hero-media img { width: 100%; height: 100%; object-fit: cover; }
.service-hero-shade { z-index: 1; pointer-events: none; }
.service-hero-layout { min-height: 680px; display: flex; align-items: center; position: relative; z-index: 2; }
.service-hero-copy { width: min(610px,55%); padding: 72px 0; }
.breadcrumbs { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 34px; color: var(--muted); font-size: 11px; font-weight: 700; }
.breadcrumbs a:hover { color: var(--blue); }
.service-hero-copy h1 { margin: 0; font-size: clamp(48px,5vw,68px); line-height: 1.01; letter-spacing: -.055em; }
.service-hero-copy h1 span { color: var(--blue); }
.service-hero-copy > p:not(.eyebrow) { max-width: 580px; margin: 22px 0 28px; color: var(--muted); }
.service-hero-actions { display: flex; flex-wrap: wrap; gap: 12px; }
.service-hero-actions svg { width: 18px; }
.service-hero-accent { display: flex; gap: 8px; position: absolute; z-index: 3; }
.service-hero-accent span { min-width: 112px; padding: 12px 15px; display: flex; gap: 9px; align-items: center; color: var(--navy); border: 1px solid rgba(255,255,255,.66); border-radius: 6px; background: rgba(255,255,255,.86); box-shadow: 0 12px 28px rgba(11,31,58,.12); backdrop-filter: blur(9px); font-size: 11px; font-weight: 750; }
.service-hero-accent b { color: var(--gold); font-size: 9px; }
.service-detail-hero-meta-ads .service-hero-shade { background: linear-gradient(90deg,var(--white) 0%,rgba(255,255,255,.96) 35%,rgba(255,255,255,.32) 61%,rgba(11,31,58,.08)); }
.service-detail-hero-meta-ads .service-hero-media img { object-position: center; }
.service-detail-hero-meta-ads .service-hero-accent { right: 0; bottom: 34px; }
.service-detail-hero-google-ads .service-hero-shade { background: linear-gradient(270deg,var(--white) 0%,rgba(255,255,255,.97) 35%,rgba(255,255,255,.24) 63%,rgba(11,31,58,.05)); }
.service-detail-hero-google-ads .service-hero-copy { margin-left: auto; }
.service-detail-hero-google-ads .service-hero-accent { left: 0; bottom: 34px; }
.service-detail-hero-website-design .service-hero-shade { background: linear-gradient(90deg,rgba(11,31,58,.18),transparent 60%); }
.service-detail-hero-website-design .service-hero-copy { width: min(625px,58%); padding: 48px 52px; color: var(--white); border-left: 4px solid var(--gold); background: rgba(11,31,58,.94); box-shadow: var(--shadow); }
.service-detail-hero-website-design .breadcrumbs, .service-detail-hero-website-design .service-hero-copy > p:not(.eyebrow) { color: rgba(255,255,255,.72); }
.service-detail-hero-website-design .breadcrumbs a:hover { color: var(--white); }
.service-detail-hero-website-design .service-hero-copy h1 span { color: var(--gold); }
.service-detail-hero-website-design .service-hero-accent { right: 0; bottom: 34px; }
.service-detail-hero-performance-marketing .service-hero-shade { background: linear-gradient(90deg,rgba(11,31,58,.97) 0%,rgba(11,31,58,.85) 37%,rgba(11,31,58,.22) 68%); }
.service-detail-hero-performance-marketing .service-hero-copy { color: var(--white); }
.service-detail-hero-performance-marketing .breadcrumbs, .service-detail-hero-performance-marketing .service-hero-copy > p:not(.eyebrow) { color: rgba(255,255,255,.72); }
.service-detail-hero-performance-marketing .service-hero-copy h1 span { color: var(--gold); }
.service-detail-hero-performance-marketing .service-hero-accent { right: 0; bottom: 34px; flex-direction: column; }
.service-detail-hero-lead-generation .service-hero-shade { background: linear-gradient(90deg,var(--white) 0%,rgba(255,255,255,.97) 38%,rgba(255,255,255,.28) 67%,rgba(11,31,58,.06)); }
.service-detail-hero-lead-generation .service-hero-media img { object-position: center; }
.service-detail-hero-lead-generation .service-hero-accent { right: 0; bottom: 34px; }
.service-detail-hero-whatsapp-marketing .service-hero-shade { background: linear-gradient(270deg,var(--white) 0%,rgba(255,255,255,.98) 38%,rgba(255,255,255,.28) 68%,rgba(11,31,58,.05)); }
.service-detail-hero-whatsapp-marketing .service-hero-copy { margin-left: auto; }
.service-detail-hero-whatsapp-marketing .service-hero-accent { left: 0; bottom: 34px; }
.service-detail-hero-analytics-automation .service-hero-shade { background: linear-gradient(90deg,rgba(5,18,35,.98) 0%,rgba(11,31,58,.88) 39%,rgba(11,31,58,.25) 72%); }
.service-detail-hero-analytics-automation .service-hero-copy { color: var(--white); }
.service-detail-hero-analytics-automation .breadcrumbs, .service-detail-hero-analytics-automation .service-hero-copy > p:not(.eyebrow) { color: rgba(255,255,255,.72); }
.service-detail-hero-analytics-automation .service-hero-copy h1 span { color: var(--gold); }
.service-detail-hero-analytics-automation .service-hero-accent { right: 0; bottom: 34px; flex-direction: column; }
.service-section { padding: 104px 0; }
.service-section-heading { max-width: 750px; margin-bottom: 50px; }
.service-section-heading h2, .flow-heading h2, .google-core-heading h2, .website-process-heading h2, .performance-model-heading h2, .optimisation-loop-copy h2 { margin: 0; font-size: clamp(38px,4vw,54px); line-height: 1.07; letter-spacing: -.045em; }
.service-section-heading > p:last-child, .flow-heading > p:last-child, .google-core-heading > p:last-child, .website-process-heading > p:last-child, .performance-model-heading > p:last-child, .optimisation-loop-copy > p:last-child { color: var(--muted); }
.meta-goals-layout { display: grid; grid-template-columns: minmax(0,.8fr) minmax(520px,1.2fr); gap: 90px; align-items: center; }
.meta-goals-copy h2, .website-principles-copy h2 { margin: 0; font-size: clamp(40px,4.2vw,58px); line-height: 1.05; letter-spacing: -.05em; }
.meta-goals-copy > p { color: var(--muted); }
.meta-goal-system { aspect-ratio: 1.45; display: grid; grid-template-columns: repeat(3,1fr); grid-template-rows: repeat(3,1fr); align-items: center; justify-items: center; position: relative; }
.meta-goal-system::before { width: 58%; aspect-ratio: 1; position: absolute; content: ''; border: 1px solid var(--line); border-radius: 50%; box-shadow: 0 0 0 45px rgba(37,99,235,.035),0 0 0 90px rgba(37,99,235,.022); }
.meta-goal-core { width: 154px; aspect-ratio: 1; grid-column: 2; grid-row: 2; z-index: 2; display: flex; align-items: center; justify-content: center; flex-direction: column; color: var(--white); border-radius: 50%; background: var(--navy); text-align: center; }
.meta-goal-core svg { width: 36px; margin-bottom: 8px; color: var(--gold); }
.meta-goal-system > span { min-width: 118px; padding: 10px 12px; z-index: 2; color: var(--navy); border: 1px solid var(--line); border-radius: 99px; background: var(--white); box-shadow: 0 8px 24px rgba(11,31,58,.07); text-align: center; font-size: 11px; font-weight: 750; }
.meta-goal-system > span:nth-of-type(1) { grid-column: 2; grid-row: 1; }.meta-goal-system > span:nth-of-type(2) { grid-column: 3; grid-row: 1; }.meta-goal-system > span:nth-of-type(3) { grid-column: 3; grid-row: 2; }.meta-goal-system > span:nth-of-type(4) { grid-column: 3; grid-row: 3; }.meta-goal-system > span:nth-of-type(5) { grid-column: 1; grid-row: 3; }.meta-goal-system > span:nth-of-type(6) { grid-column: 1; grid-row: 1; }
.service-capabilities { padding: 100px 0; background: var(--surface); }
.capability-grid { display: grid; grid-template-columns: repeat(3,minmax(0,1fr)); border-top: 1px solid var(--line); border-left: 1px solid var(--line); }
.capability-card { min-height: 270px; padding: 30px; position: relative; border-right: 1px solid var(--line); border-bottom: 1px solid var(--line); background: var(--white); }
.capability-card > svg, .capability-card > img { width: 42px; height: 42px; margin-top: 24px; color: var(--blue); object-fit: contain; }
.capability-number { color: var(--gold); font-size: 10px; font-weight: 800; letter-spacing: .12em; }
.capability-card h3 { margin: 25px 0 8px; font-size: 18px; }
.capability-card p { margin: 0; color: var(--muted); font-size: 12px; }
.service-flow-section { padding: 102px 0; }
.flow-heading { max-width: 720px; margin-bottom: 48px; }
.service-flow { margin: 0; padding: 0; display: grid; list-style: none; }
.service-flow-six { grid-template-columns: repeat(6,1fr); border: 1px solid var(--line); }
.service-flow li { min-height: 220px; padding: 28px 20px; position: relative; border-left: 1px solid var(--line); }
.service-flow li:first-child { border-left: 0; }
.service-flow li:not(:last-child)::after { width: 22px; height: 22px; display: grid; place-items: center; position: absolute; z-index: 2; top: 36px; right: -12px; content: '→'; color: var(--blue); border-radius: 50%; background: var(--white); font-size: 13px; }
.service-flow svg { width: 34px; color: var(--blue); }
.service-flow strong { display: block; margin-top: 30px; font-size: 15px; }
.service-flow p { color: var(--muted); font-size: 11px; }
.service-dark-story { padding: 100px 0; color: var(--white); background: var(--navy); }
.service-dark-grid { display: grid; grid-template-columns: minmax(0,.9fr) minmax(0,1.1fr); gap: 100px; align-items: center; }
.service-dark-grid .eyebrow, .performance-integration .eyebrow { color: var(--gold); }
.service-dark-grid h2, .integration-copy h2 { margin: 0; font-size: clamp(42px,4.5vw,62px); line-height: 1.04; letter-spacing: -.05em; }
.service-dark-grid p, .integration-copy p { color: rgba(255,255,255,.72); }
.service-dark-grid ul { margin: 28px 0 0; padding: 0; list-style: none; }
.service-dark-grid li { padding: 14px 0 14px 28px; position: relative; border-top: 1px solid rgba(255,255,255,.16); }
.service-dark-grid li::before { position: absolute; left: 0; content: '✓'; color: var(--gold); font-weight: 800; }
.google-core { background: var(--surface); }
.google-core-heading { max-width: 760px; }
.google-core-grid { display: grid; grid-template-columns: repeat(2,1fr); gap: 14px; margin-top: 48px; }
.google-core-card { min-height: 145px; padding: 28px; display: grid; grid-template-columns: 52px 1fr; gap: 20px; border: 1px solid var(--line); background: var(--white); }
.google-core-card > svg, .google-core-card > img { width: 38px; height: 38px; color: var(--blue); object-fit: contain; }
.google-core-card h3 { margin: 0 0 6px; }
.google-core-card p { margin: 0; color: var(--muted); font-size: 12px; }
.search-intent-flow { margin: 0; padding: 0; display: grid; grid-template-columns: repeat(6,1fr); list-style: none; }
.search-intent-flow li { min-height: 190px; padding: 25px 20px; position: relative; color: var(--white); background: var(--navy); border-left: 1px solid rgba(255,255,255,.14); }
.search-intent-flow li:nth-child(even) { background: color-mix(in srgb,var(--navy) 88%,var(--blue)); }
.search-intent-flow li:not(:last-child)::after { position: absolute; z-index: 2; top: 32px; right: -8px; content: '→'; color: var(--gold); }
.search-intent-flow svg, .search-intent-flow img { width: 32px; height: 32px; color: var(--gold); object-fit: contain; }
.search-intent-flow span { display: block; margin-top: 34px; }
.search-intent-flow strong, .search-intent-flow small { display: block; }
.search-intent-flow small { margin-top: 7px; color: rgba(255,255,255,.66); font-size: 11px; }
.google-structure { padding: 106px 0; background: var(--surface); }
.google-structure-layout { display: grid; grid-template-columns: minmax(0,.8fr) minmax(420px,1.2fr); gap: 95px; align-items: center; }
.google-structure-copy h2 { margin: 0; font-size: clamp(42px,4.4vw,60px); line-height: 1.04; letter-spacing: -.05em; }
.google-structure-copy > p:last-child { color: var(--muted); }
.campaign-stack { margin: 0; padding: 0; list-style: none; counter-reset: stack; }
.campaign-stack li { min-height: 58px; margin: 0 auto 10px; display: grid; place-items: center; position: relative; color: var(--navy); border: 1px solid var(--line); background: var(--white); box-shadow: 0 8px 22px rgba(11,31,58,.05); font-size: 13px; font-weight: 750; }
.campaign-stack li::after { position: absolute; bottom: -15px; content: '↓'; color: var(--blue); }
.campaign-stack li:last-child::after { display: none; }
.campaign-stack li:nth-child(1) { width: 100%; }.campaign-stack li:nth-child(2) { width: 92%; }.campaign-stack li:nth-child(3) { width: 84%; }.campaign-stack li:nth-child(4) { width: 76%; }.campaign-stack li:nth-child(5) { width: 68%; }.campaign-stack li:nth-child(6) { width: 60%; }.campaign-stack li:nth-child(7) { width: 52%; color: var(--white); background: var(--blue); }
.website-principles { background: var(--white); }
.website-principles-layout { display: grid; grid-template-columns: minmax(0,.78fr) minmax(540px,1.22fr); gap: 90px; align-items: center; }
.website-principles-copy > p:last-child { color: var(--muted); }
.principle-orbit { min-height: 520px; display: grid; place-items: center; position: relative; }
.principle-orbit::before, .principle-orbit::after { position: absolute; content: ''; border: 1px solid var(--line); border-radius: 50%; }
.principle-orbit::before { width: 410px; height: 410px; }.principle-orbit::after { width: 280px; height: 280px; }
.principle-core { width: 175px; height: 175px; z-index: 2; display: grid; place-items: center; align-content: center; color: var(--white); border-radius: 50%; background: var(--navy); text-align: center; }
.principle-core svg { width: 42px; margin-bottom: 10px; color: var(--gold); }
.principle-orbit > span { min-width: 105px; padding: 9px 14px; position: absolute; z-index: 3; border: 1px solid var(--line); border-radius: 99px; background: var(--white); box-shadow: 0 8px 22px rgba(11,31,58,.08); text-align: center; font-size: 11px; font-weight: 750; }
.principle-orbit > span:nth-of-type(1) { top: 18px; }.principle-orbit > span:nth-of-type(2) { top: 120px; right: 30px; }.principle-orbit > span:nth-of-type(3) { right: 5px; bottom: 130px; }.principle-orbit > span:nth-of-type(4) { bottom: 24px; }.principle-orbit > span:nth-of-type(5) { left: 5px; bottom: 130px; }.principle-orbit > span:nth-of-type(6) { top: 120px; left: 30px; }.principle-orbit > span:nth-of-type(7) { top: 238px; right: 8px; }
.website-features { padding: 104px 0; background: var(--surface); }
.website-bento { display: grid; grid-template-columns: repeat(4,1fr); gap: 14px; }
.website-feature-card { min-height: 235px; padding: 28px; border: 1px solid var(--line); background: var(--white); }
.website-feature-card:nth-child(1), .website-feature-card:nth-child(8) { grid-column: span 2; }
.website-feature-card:nth-child(1) { color: var(--white); background: var(--navy); }
.website-feature-card:nth-child(1) p { color: rgba(255,255,255,.68); }
.website-feature-card svg, .website-feature-card img { width: 38px; height: 38px; color: var(--blue); object-fit: contain; }
.website-feature-card:nth-child(1) svg { color: var(--gold); }
.website-feature-card h3 { margin: 44px 0 8px; }
.website-feature-card p { margin: 0; color: var(--muted); font-size: 12px; }
.website-process { padding: 110px 0; }
.website-process-layout { display: grid; grid-template-columns: minmax(0,.65fr) minmax(0,1.35fr); gap: 100px; align-items: start; }
.website-process-heading { position: sticky; top: 35px; }
.website-process-track { margin: 0; padding: 0; list-style: none; border-left: 2px solid var(--blue); }
.website-process-track li { min-height: 115px; padding: 0 0 30px 42px; display: grid; grid-template-columns: 58px 1fr; position: relative; }
.website-process-track li::before { width: 14px; height: 14px; position: absolute; top: 5px; left: -8px; content: ''; border: 3px solid var(--white); border-radius: 50%; background: var(--gold); box-shadow: 0 0 0 1px var(--gold); }
.website-process-track li > span { color: var(--gold); font-size: 11px; font-weight: 800; }
.website-process-track strong { font-size: 19px; }
.website-process-track p { margin: 5px 0 0; color: var(--muted); font-size: 12px; }
.performance-model { background: var(--surface); }
.performance-model-heading { max-width: 780px; }
.performance-model-track { margin: 56px 0 0; padding: 0; display: grid; grid-template-columns: repeat(8,1fr); list-style: none; border: 1px solid var(--line); }
.performance-model-track li { min-height: 185px; padding: 22px 14px; position: relative; border-left: 1px solid var(--line); background: var(--white); text-align: center; }
.performance-model-track li:first-child { border-left: 0; }
.performance-model-track li:not(:last-child)::after { position: absolute; z-index: 2; top: 84px; right: -8px; content: '↓'; color: var(--blue); transform: rotate(-90deg); }
.performance-model-track span { display: block; color: var(--gold); font-size: 9px; font-weight: 800; }
.performance-model-track svg { width: 31px; margin: 34px auto 19px; color: var(--blue); }
.performance-model-track strong { font-size: 12px; }
.performance-integration-layout { display: grid; grid-template-columns: minmax(0,.8fr) minmax(520px,1.2fr); gap: 80px; align-items: center; }
.integration-chain { display: grid; grid-template-columns: repeat(5,1fr); border: 1px solid rgba(255,255,255,.18); }
.integration-chain span { min-height: 180px; padding: 24px 12px; display: flex; align-items: center; justify-content: center; flex-direction: column; position: relative; border-left: 1px solid rgba(255,255,255,.16); text-align: center; }
.integration-chain span:first-child { border-left: 0; }
.integration-chain span:not(:last-child)::after { position: absolute; z-index: 2; right: -7px; content: '→'; color: var(--gold); }
.integration-chain svg { width: 32px; margin-bottom: 22px; color: var(--gold); }
.integration-chain b { font-size: 11px; }
.performance-capability-grid { display: grid; grid-template-columns: repeat(4,1fr); gap: 12px; }
.performance-capability-grid article { min-height: 170px; padding: 28px; border: 1px solid var(--line); background: var(--white); }
.performance-capability-grid svg, .performance-capability-grid img { width: 35px; height: 35px; color: var(--blue); object-fit: contain; }
.performance-capability-grid h3 { margin: 36px 0 0; font-size: 15px; }
.optimisation-loop-section { padding: 110px 0; }
.optimisation-loop-layout { display: grid; grid-template-columns: minmax(0,.75fr) minmax(500px,1.25fr); gap: 90px; align-items: center; }
.optimisation-loop { min-height: 520px; margin: 0; padding: 0; position: relative; list-style: none; border: 1px solid var(--line); border-radius: 50%; }
.optimisation-loop::before { width: 230px; height: 230px; display: grid; place-items: center; position: absolute; top: 50%; left: 50%; content: 'Continuous\A learning'; transform: translate(-50%,-50%); white-space: pre; color: var(--white); border-radius: 50%; background: var(--navy); text-align: center; font-weight: 800; }
.optimisation-loop li { min-width: 105px; padding: 10px 14px; position: absolute; border: 1px solid var(--line); border-radius: 99px; background: var(--white); box-shadow: 0 8px 20px rgba(11,31,58,.08); text-align: center; }
.optimisation-loop span { margin-right: 6px; color: var(--gold); font-size: 9px; }
.optimisation-loop strong { font-size: 11px; }
.optimisation-loop li:nth-child(1) { top: 18px; left: 50%; transform: translateX(-50%); }.optimisation-loop li:nth-child(2) { top: 124px; right: 16px; }.optimisation-loop li:nth-child(3) { right: 16px; bottom: 124px; }.optimisation-loop li:nth-child(4) { bottom: 18px; left: 50%; transform: translateX(-50%); }.optimisation-loop li:nth-child(5) { bottom: 124px; left: 16px; }.optimisation-loop li:nth-child(6) { top: 124px; left: 16px; }

/* Phase 5.6: three service-specific stories within the shared detail system. */
.phase56-split { display: grid; grid-template-columns: minmax(0,.78fr) minmax(520px,1.22fr); gap: 90px; align-items: center; }
.phase56-copy h2, .data-flow-heading h2 { margin: 0; font-size: clamp(40px,4.2vw,58px); line-height: 1.05; letter-spacing: -.048em; }
.phase56-copy > p:not(.eyebrow), .data-flow-heading > p:last-child { color: var(--muted); }
.lead-model-system { display: grid; grid-template-columns: repeat(5,1fr); border: 1px solid var(--line); background: var(--white); }
.lead-model-system div { min-height: 190px; padding: 24px 14px; position: relative; border-left: 1px solid var(--line); text-align: center; }
.lead-model-system div:first-child { border-left: 0; }
.lead-model-system div:not(:last-child)::after { position: absolute; z-index: 2; top: 52px; right: -8px; content: '→'; color: var(--blue); }
.lead-model-system span { display: block; color: var(--gold); font-size: 9px; font-weight: 800; }
.lead-model-system svg { width: 34px; margin: 31px auto 22px; color: var(--blue); }
.lead-model-system strong { font-size: 12px; }
.phase56-capabilities, .conversation-pillars, .automation-opportunities { padding: 104px 0; background: var(--surface); }
.conversation-journey { background: var(--white); }
.conversation-track { padding: 0; display: grid; gap: 10px; }
.conversation-track span { min-height: 64px; padding: 0 24px; display: flex; align-items: center; gap: 18px; position: relative; border: 1px solid var(--line); border-radius: 7px; background: var(--white); box-shadow: 0 8px 22px rgba(11,31,58,.05); font-weight: 750; }
.conversation-track span:not(:last-child)::after { position: absolute; z-index: 2; bottom: -15px; left: 35px; content: '↓'; color: var(--blue); }
.conversation-track b { color: var(--gold); font-size: 10px; }
.conversation-pillar-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 16px; }
.conversation-pillar { min-height: 410px; padding: 34px; border: 1px solid var(--line); background: var(--white); }
.conversation-pillar > span { color: var(--gold); font-size: 10px; font-weight: 800; }
.conversation-pillar > svg, .conversation-pillar > img { width: 40px; height: 40px; margin-top: 36px; color: var(--blue); object-fit: contain; }
.conversation-pillar h3 { margin: 22px 0 10px; font-size: 21px; }
.conversation-pillar p, .conversation-pillar li { color: var(--muted); font-size: 12px; }
.conversation-pillar ul { margin: 25px 0 0; padding-left: 18px; }
.conversation-pillar li { margin-top: 8px; }
.connection-board { display: grid; grid-template-columns: 1fr auto 1fr auto 1fr auto 1fr; align-items: center; }
.connection-board div { min-height: 150px; padding: 22px 12px; display: flex; align-items: center; justify-content: center; flex-direction: column; border: 1px solid var(--line); background: var(--white); text-align: center; }
.connection-board div:nth-of-type(even) { background: var(--surface); }
.connection-board svg, .connection-board img { width: 32px; height: 32px; margin-bottom: 18px; color: var(--blue); object-fit: contain; }
.connection-board strong { font-size: 11px; }
.connection-board > span { padding: 0 7px; color: var(--gold); }
.measurement-grid { display: grid; grid-template-columns: repeat(4,1fr); gap: 14px; }
.measurement-card { min-height: 260px; padding: 30px; border: 1px solid var(--line); background: var(--white); }
.measurement-card > span { color: var(--gold); font-size: 10px; font-weight: 800; }
.measurement-card svg, .measurement-card img { width: 38px; height: 38px; margin-top: 42px; color: var(--blue); object-fit: contain; }
.measurement-card h3 { margin: 24px 0 8px; }
.measurement-card p { margin: 0; color: var(--muted); font-size: 12px; }
.data-flow-heading { max-width: 760px; }
.data-flow-heading > p:last-child { color: rgba(255,255,255,.7); }
.data-flow-chain { margin: 50px 0 0; padding: 0; display: grid; grid-template-columns: repeat(5,1fr); list-style: none; border: 1px solid rgba(255,255,255,.18); }
.data-flow-chain li { min-height: 180px; padding: 25px 16px; position: relative; border-left: 1px solid rgba(255,255,255,.16); text-align: center; }
.data-flow-chain li:first-child { border-left: 0; }
.data-flow-chain li:not(:last-child)::after { position: absolute; z-index: 2; top: 54px; right: -8px; content: '→'; color: var(--gold); }
.data-flow-chain svg { width: 34px; margin: 12px auto 28px; color: var(--gold); }
.data-flow-chain strong, .data-flow-chain small { display: block; }
.data-flow-chain small { margin-top: 7px; color: rgba(255,255,255,.62); }
.automation-grid { display: grid; grid-template-columns: repeat(3,1fr); gap: 14px; }
.automation-card { min-height: 215px; padding: 30px; border: 1px solid var(--line); background: var(--white); }
.automation-card svg, .automation-card img { width: 37px; height: 37px; color: var(--blue); object-fit: contain; }
.automation-card h3 { margin: 38px 0 8px; }
.automation-card p { margin: 0; color: var(--muted); font-size: 12px; }
.decision-board { display: grid; grid-template-columns: repeat(2,1fr); gap: 12px; }
.decision-board div { min-height: 155px; padding: 25px; border: 1px solid var(--line); background: var(--white); }
.decision-board span { color: var(--gold); font-size: 10px; font-weight: 800; }
.decision-board strong, .decision-board small { display: block; }
.decision-board strong { margin-top: 28px; }
.decision-board small { margin-top: 7px; color: var(--muted); }
.service-faq { padding: 106px 0; background: var(--surface); }
.service-faq-layout { display: grid; grid-template-columns: minmax(0,.65fr) minmax(0,1.35fr); gap: 95px; align-items: start; }
.service-faq-heading { position: sticky; top: 35px; }
.service-faq-heading h2, .related-services-top h2 { margin: 0; font-size: clamp(38px,4vw,54px); line-height: 1.06; letter-spacing: -.045em; }
.service-faq-heading > p:last-child { color: var(--muted); }
.faq-list details { border-top: 1px solid var(--line); }
.faq-list details:last-child { border-bottom: 1px solid var(--line); }
.faq-list summary { min-height: 76px; display: flex; align-items: center; justify-content: space-between; gap: 24px; cursor: pointer; list-style: none; font-weight: 750; }
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary svg { width: 18px; flex: 0 0 auto; color: var(--blue); transition: transform .2s; }
.faq-list details[open] summary svg { transform: rotate(180deg); }
.faq-list details p { margin: -5px 45px 24px 0; color: var(--muted); font-size: 13px; }
.related-services { padding: 100px 0; }
.related-services-top { display: grid; grid-template-columns: 1fr .7fr; gap: 70px; align-items: end; }
.related-services-top > p { color: var(--muted); }
.related-service-grid { display: grid; grid-template-columns: repeat(auto-fit,minmax(240px,1fr)); gap: 16px; margin-top: 45px; }
.related-service-card { min-height: 270px; padding: 30px; border: 1px solid var(--line); background: var(--white); transition: transform .2s,box-shadow .2s; }
.related-service-card:hover { transform: translateY(-4px); box-shadow: var(--shadow); }
.related-service-card > span { width: 42px; height: 42px; display: grid; place-items: center; color: var(--white); border-radius: 50%; background: var(--navy); }
.related-service-card svg { width: 20px; }
.service-asset-icon.related-service__icon { width: 26px; height: 26px; }
.related-service-card h3 { margin: 34px 0 8px; }
.related-service-card p { color: var(--muted); font-size: 11px; }
.related-service-card strong { display: block; margin-top: 25px; color: var(--blue); font-size: 12px; }
.related-context-links { display: flex; flex-wrap: wrap; gap: 26px; margin-top: 32px; font-size: 12px; font-weight: 750; }
.related-context-links a { color: var(--blue); }
.service-page-enquiry-performance-marketing { background: var(--navy); }

/* Set readable body copy consistently across every page and responsive layout. */
body p:not(.eyebrow):not(.hosp-eyebrow):not(.hosp-kicker):not(.hm-kicker):not(.hero-copy):not(.hosp-hero__intro):not(.hosp-lead),
body li,
body small,
body label,
body input,
body select,
body textarea { font-size:max(14px,1em)!important; }

body .hero-stats span,
body .float-card small,
body .value strong,
body .value span,
body .why-card strong,
body .why-card span,
body .trust-point strong,
body .trust-point span,
body .process-step strong,
body .footer-brand p,
body .footer-column li,
body .footer-bottom p,
body .footer-bottom a,
body .map-placeholder,
body .contact-methods a,
body .contact-methods address,
body .contact-expectation-grid span,
body .contact-expectation-grid p,
body .conversation-pillar p,
body .connection-board strong,
body .measurement-card p,
body .data-flow-chain strong,
body .data-flow-chain small,
body .automation-card p,
body .decision-board strong,
body .decision-board small,
body .related-service-card p,
body .related-service-card strong,
body .hm-principles__grid span,
body .hm-pain-list>div,
body .hm-additional__items span,
body .hm-challenge-grid span,
body .hm-report-card>div>span,
body .hm-benefit-list p,
body .hm-timeline-grid p,
body .hm-partner-grid p,
body .hm-why__grid article p,
body .hm-faq-list summary,
body .hosp-benefits>div,
body .hosp-proof__grid span,
body .hosp-category p,
body .hosp-why-grid p,
body .hosp-service-grid p,
body .hosp-steps p { font-size:max(14px,1em)!important; }

@media (max-width: 1180px) {
  .service-hero-copy { width: min(570px,58%); }
  .service-hero-accent { right: 18px !important; left: auto !important; }
  .meta-goals-layout, .website-principles-layout, .performance-integration-layout { gap: 48px; }
  .service-flow li { padding-inline: 15px; }
  .performance-model-track strong { font-size: 10px; }
  .phase56-split { gap: 48px; }
}

@media (max-width: 900px) {
  .service-detail-hero { min-height: 0; padding-top: 390px; display: block; }
  .service-hero-media, .service-hero-shade { height: 390px; bottom: auto; }
  .service-hero-shade { background: linear-gradient(90deg,rgba(255,255,255,.18),transparent) !important; }
  .service-hero-layout { min-height: 0; display: block; }
  .service-hero-copy, .service-detail-hero-website-design .service-hero-copy, .service-detail-hero-whatsapp-marketing .service-hero-copy { width: 100%; max-width: none; margin: 0; padding: 48px 0 34px; color: var(--navy); border: 0; background: var(--white); box-shadow: none; }
  .service-detail-hero-performance-marketing .service-hero-copy, .service-detail-hero-analytics-automation .service-hero-copy { color: var(--navy); }
  .service-hero-copy h1 span, .service-detail-hero-website-design .service-hero-copy h1 span, .service-detail-hero-performance-marketing .service-hero-copy h1 span, .service-detail-hero-analytics-automation .service-hero-copy h1 span { color: var(--blue); }
  .service-detail-hero .breadcrumbs, .service-detail-hero .service-hero-copy > p:not(.eyebrow) { color: var(--muted); }
  .service-hero-accent { width: 100%; margin: 0 0 48px; position: static; flex-direction: row !important; }
  .meta-goals-layout, .website-principles-layout, .performance-integration-layout, .google-structure-layout, .website-process-layout, .optimisation-loop-layout, .service-faq-layout { grid-template-columns: 1fr; gap: 55px; }
  .service-dark-grid { grid-template-columns: 1fr; gap: 44px; }
  .meta-goals-layout, .website-principles-layout { max-width: 760px; }
  .service-flow-six, .search-intent-flow { grid-template-columns: repeat(3,1fr); }
  .service-flow li:nth-child(4), .search-intent-flow li:nth-child(4) { border-left: 0; }
  .performance-model-track { grid-template-columns: repeat(4,1fr); }
  .performance-model-track li:nth-child(5) { border-left: 0; }
  .performance-capability-grid, .website-bento { grid-template-columns: repeat(2,1fr); }
  .website-feature-card:nth-child(1), .website-feature-card:nth-child(8) { grid-column: span 1; }
  .website-process-heading, .service-faq-heading { position: static; }
  .related-services-top { grid-template-columns: 1fr; gap: 18px; }
  .related-service-grid { grid-template-columns: repeat(2,1fr); }
  .phase56-split { grid-template-columns: 1fr; gap: 50px; }
  .lead-model-system { grid-template-columns: repeat(5,1fr); }
  .conversation-pillar-grid, .automation-grid { grid-template-columns: repeat(2,1fr); }
  .measurement-grid { grid-template-columns: repeat(2,1fr); }
  .data-flow-chain { grid-template-columns: repeat(5,1fr); }
}

@media (max-width: 620px) {
  .service-detail-hero { padding-top: 270px; }
  .service-hero-media, .service-hero-shade { height: 270px; }
  .service-hero-media img { object-position: center; }
  .service-hero-copy, .service-detail-hero-website-design .service-hero-copy { padding: 38px 0 30px; }
  .service-hero-copy h1 { font-size: clamp(37px,11vw,48px); }
  .breadcrumbs { margin-bottom: 24px; }
  .service-hero-actions { align-items: stretch; flex-direction: column; }
  .service-hero-accent { width: 100%; margin-bottom: 40px; gap: 5px; }
  .service-hero-accent span { min-width: 0; padding: 9px; flex: 1; justify-content: center; font-size: 9px; }
  .service-section, .service-capabilities, .service-flow-section, .service-dark-story, .google-structure, .website-features, .website-process, .optimisation-loop-section, .service-faq, .related-services { padding-block: 72px; }
  .meta-goals-layout, .website-principles-layout, .performance-integration-layout, .google-structure-layout, .website-process-layout, .optimisation-loop-layout, .service-faq-layout { gap: 40px; }
  .meta-goal-system { min-height: 0; aspect-ratio: auto; display: grid; grid-template-columns: repeat(2,minmax(0,1fr)); grid-template-rows: auto; gap: 10px; }
  .meta-goal-system::before { display: none; }
  .meta-goal-core { width: 100%; min-height: 112px; aspect-ratio: auto; grid-column: 1 / -1; grid-row: auto; padding: 18px; border-radius: 8px; }
  .meta-goal-system > span, .meta-goal-system > span:nth-of-type(n) { width: 100%; min-width: 0; grid-column: auto; grid-row: auto; padding: 11px 8px; font-size: 10px; }
  .capability-grid, .google-core-grid, .performance-capability-grid, .website-bento { grid-template-columns: 1fr; }
  .capability-card { min-height: 0; }
  .service-flow-six, .search-intent-flow { grid-template-columns: 1fr; }
  .service-flow li, .search-intent-flow li { min-height: 0; border-left: 0; border-top: 1px solid var(--line); }
  .service-flow li:first-child, .search-intent-flow li:first-child { border-top: 0; }
  .service-flow li:not(:last-child)::after, .search-intent-flow li:not(:last-child)::after { top: auto; right: 22px; bottom: -10px; content: '↓'; }
  .google-core-card { grid-template-columns: 42px 1fr; }
  .campaign-stack li:nth-child(n) { width: 100%; }
  .principle-orbit { min-height: 0; display: grid; grid-template-columns: repeat(2,minmax(0,1fr)); gap: 10px; transform: none; }
  .principle-orbit::before, .principle-orbit::after { display: none; }
  .principle-core { width: 100%; height: auto; min-height: 150px; grid-column: 1 / -1; padding: 20px; border-radius: 8px; }
  .principle-orbit > span, .principle-orbit > span:nth-of-type(n) { min-width: 0; padding: 11px 8px; position: static; }
  .performance-model-track { grid-template-columns: repeat(2,1fr); }
  .performance-model-track li:nth-child(odd) { border-left: 0; }
  .performance-model-track li:not(:last-child)::after { right: 10px; }
  .integration-chain { grid-template-columns: 1fr; }
  .integration-chain span { min-height: 90px; border-left: 0; border-top: 1px solid rgba(255,255,255,.16); }
  .integration-chain span:first-child { border-top: 0; }
  .integration-chain span:not(:last-child)::after { right: 22px; bottom: -8px; content: '↓'; }
  .integration-chain svg { margin-bottom: 9px; }
  .optimisation-loop { min-height: 0; display: grid; grid-template-columns: repeat(2,minmax(0,1fr)); gap: 10px; border: 0; border-radius: 0; }
  .optimisation-loop::before { width: auto; height: auto; min-height: 112px; padding: 18px; position: static; grid-column: 1 / -1; transform: none; border-radius: 8px; font-size: 12px; }
  .optimisation-loop li, .optimisation-loop li:nth-child(n) { min-width: 0; padding: 11px 8px; position: static; transform: none; }
  .related-service-grid { grid-template-columns: 1fr; }
  .related-service-card { min-height: 0; }
  .phase56-capabilities, .conversation-pillars, .automation-opportunities { padding-block: 72px; }
  .lead-model-system, .conversation-pillar-grid, .measurement-grid, .automation-grid, .decision-board { grid-template-columns: 1fr; }
  .lead-model-system div { min-height: 120px; border-left: 0; border-top: 1px solid var(--line); }
  .lead-model-system div:first-child { border-top: 0; }
  .lead-model-system div:not(:last-child)::after { top: auto; right: 22px; bottom: -10px; content: '↓'; }
  .lead-model-system svg { margin: 18px auto 12px; }
  .conversation-pillar { min-height: 0; }
  .connection-board { grid-template-columns: 1fr; }
  .connection-board div { min-height: 105px; }
  .connection-board > span { padding: 5px 0; transform: rotate(90deg); text-align: center; }
  .data-flow-chain { grid-template-columns: 1fr; }
  .data-flow-chain li { min-height: 120px; border-left: 0; border-top: 1px solid rgba(255,255,255,.16); }
  .data-flow-chain li:first-child { border-top: 0; }
  .data-flow-chain li:not(:last-child)::after { top: auto; right: 22px; bottom: -9px; content: '↓'; }
  .data-flow-chain svg { margin: 8px auto 15px; }
  .measurement-card, .automation-card, .decision-board div { min-height: 0; }
}

@media (max-width: 390px) {
  .service-detail .container { width: min(calc(100% - 44px),var(--container)); }
  .service-detail .service-hero-accent { width: 100%; }
  .service-hero-accent b { display: none; }
  .meta-goal-system, .principle-orbit, .optimisation-loop { grid-template-columns: 1fr; }
  .principle-core, .meta-goal-core, .optimisation-loop::before { grid-column: 1; }
}

/* Phase 5: Contact and legal document pages. */
.contact-hero { min-height: 680px; display: flex; position: relative; isolation: isolate; overflow: hidden; }
.contact-hero-media, .contact-hero-shade { position: absolute; inset: 0; }
.contact-hero-media { z-index: 0; pointer-events: none; }
.contact-hero-media img { width: 100%; height: 100%; object-fit: cover; object-position: center; }
.contact-hero-shade { z-index: 1; background: linear-gradient(90deg,var(--white) 0%,rgba(255,255,255,.97) 36%,rgba(255,255,255,.35) 64%,rgba(11,31,58,.08)); }
.contact-hero-inner { min-height: 680px; display: flex; align-items: center; position: relative; z-index: 2; }
.contact-hero-copy { max-width: 650px; padding: 72px 0; }
.contact-hero-copy h1 { margin: 0; font-size: clamp(50px,5.1vw,70px); line-height: 1.01; letter-spacing: -.055em; }
.contact-hero-copy h1 span { color: var(--blue); }
.contact-hero-copy > p:not(.eyebrow) { max-width: 590px; margin: 22px 0 30px; color: var(--muted); }
.contact-hero-actions { display: flex; flex-wrap: wrap; gap: 12px; }
.contact-hero-actions svg { width: 18px; }
.contact-main { padding: 110px 0; background: var(--surface); }
.contact-main-grid { display: grid; grid-template-columns: minmax(0,.85fr) minmax(460px,1.15fr); gap: 90px; align-items: start; }
.contact-information h2 { margin: 0; max-width: 580px; font-size: clamp(40px,4vw,56px); line-height: 1.06; letter-spacing: -.048em; }
.contact-information > p:not(.eyebrow) { max-width: 570px; color: var(--muted); }
.contact-methods { margin-top: 42px; border-top: 1px solid var(--line); }
.contact-methods article { min-height: 112px; padding: 22px 0; display: grid; grid-template-columns: 48px 1fr; gap: 20px; border-bottom: 1px solid var(--line); }
.contact-methods article > span { width: 42px; height: 42px; display: grid; place-items: center; color: var(--white); border-radius: 50%; background: var(--navy); }
.contact-methods svg { width: 19px; }
.contact-methods img { width: 19px; height: 19px; object-fit: contain; }
.contact-methods h3 { margin: 0 0 5px; font-size: 14px; }
.contact-methods a, .contact-methods address { display: block; color: var(--muted); font-size: 13px; font-style: normal; }
.contact-methods a:hover { color: var(--blue); }
.contact-form-panel { padding: 38px; border-top: 4px solid var(--gold); background: var(--navy); box-shadow: var(--shadow); }
.contact-form-intro { margin-bottom: 25px; color: var(--white); }
.contact-form-intro > span { color: var(--gold); font-size: 10px; font-weight: 800; text-transform: uppercase; letter-spacing: .1em; }
.contact-form-intro h2 { margin: 5px 0 8px; font-size: 34px; line-height: 1.08; }
.contact-form-intro p { margin: 0; color: rgba(255,255,255,.7); font-size: 12px; }
.contact-form-panel .lead-card { width: 100%; padding: 30px; box-shadow: none; }
.contact-map-section { padding: 105px 0; }
.contact-map-grid { display: grid; grid-template-columns: minmax(0,.7fr) minmax(540px,1.3fr); gap: 90px; align-items: center; }
.contact-map-copy h2 { margin: 0; font-size: clamp(40px,4.2vw,58px); line-height: 1.05; letter-spacing: -.05em; }
.contact-map-copy > p:not(.eyebrow) { color: var(--muted); }
.contact-map-card { min-height: 430px; overflow: hidden; border: 1px solid var(--line); background: var(--surface); box-shadow: var(--shadow); }
.contact-map-card iframe { width: 100%; height: 430px; display: block; border: 0; }
.contact-map-fallback { min-height: 430px; padding: 40px; display: flex; align-items: center; justify-content: center; flex-direction: column; color: var(--navy); text-align: center; }
.contact-map-fallback svg { width: 58px; color: var(--blue); }
.contact-map-fallback strong { margin-top: 24px; font-size: 22px; }
.contact-map-fallback span { margin-top: 5px; color: var(--muted); }
.contact-map-fallback small { max-width: 340px; margin-top: 25px; color: var(--muted); }
.contact-expectations { padding: 100px 0; background: var(--surface); }
.contact-expectations-heading { max-width: 720px; }
.contact-expectations-heading h2 { margin: 0; font-size: clamp(40px,4vw,56px); line-height: 1.06; letter-spacing: -.048em; }
.contact-expectation-grid { margin: 50px 0 0; padding: 0; display: grid; grid-template-columns: repeat(4,1fr); list-style: none; border: 1px solid var(--line); }
.contact-expectation-grid li { min-height: 265px; padding: 30px; border-left: 1px solid var(--line); background: var(--white); }
.contact-expectation-grid li:first-child { border-left: 0; }
.contact-expectation-grid span { color: var(--gold); font-size: 11px; font-weight: 800; }
.contact-expectation-grid strong { display: block; margin-top: 54px; font-size: 17px; }
.contact-expectation-grid p { color: var(--muted); font-size: 12px; }
.contact-final-cta { padding: 70px 0; color: var(--white); background: var(--navy); }
.contact-final-cta-inner { display: flex; align-items: center; justify-content: space-between; gap: 50px; }
.contact-final-cta .eyebrow { color: var(--gold); }
.contact-final-cta h2 { margin: 0; font-size: clamp(36px,4vw,54px); line-height: 1.05; letter-spacing: -.045em; }
.contact-final-cta-inner > div:last-child { display: flex; gap: 12px; }
.legal-page { background: var(--white); }
.legal-hero { padding: 92px 0 82px; color: var(--white); background: var(--navy); }
.legal-hero-inner { max-width: 940px; }
.legal-hero .breadcrumbs { color: rgba(255,255,255,.62); }
.legal-hero .eyebrow { color: var(--gold); }
.legal-hero h1 { margin: 0; font-size: clamp(48px,6vw,74px); line-height: 1; letter-spacing: -.055em; }
.legal-hero > .container > p:not(.eyebrow):not(.legal-updated) { max-width: 780px; margin: 24px 0 0; color: rgba(255,255,255,.74); font-size: 18px; }
.legal-updated { margin: 30px 0 0; color: var(--gold); font-size: 11px; font-weight: 750; text-transform: uppercase; letter-spacing: .08em; }
.legal-layout { padding: 92px 0 120px; display: grid; grid-template-columns: 250px minmax(0,760px); gap: 100px; justify-content: center; align-items: start; }
.legal-navigation { position: sticky; top: 30px; }
.legal-navigation > strong { display: block; margin-bottom: 16px; font-size: 12px; text-transform: uppercase; letter-spacing: .08em; }
.legal-navigation ol { max-height: calc(100vh - 100px); margin: 0; padding: 0 0 0 18px; overflow-y: auto; color: var(--muted); font-size: 11px; }
.legal-navigation li { margin: 7px 0; }
.legal-navigation a:hover { color: var(--blue); }
.legal-document { min-width: 0; }
.legal-introduction { margin-bottom: 46px; padding: 22px 25px; border-left: 3px solid var(--gold); background: var(--surface); }
.legal-introduction p { margin: 0; color: var(--muted); font-size: 13px; }
.legal-document section { padding: 0 0 46px; margin-bottom: 46px; display: grid; grid-template-columns: 45px 1fr; column-gap: 22px; border-bottom: 1px solid var(--line); scroll-margin-top: 25px; }
.legal-document section > span { grid-column: 1; grid-row: 1 / span 4; padding-top: 8px; color: var(--gold); font-size: 10px; font-weight: 800; }
.legal-document h2, .legal-document p, .legal-document address { grid-column: 2; }
.legal-document h2 { margin: 0 0 14px; font-size: 27px; line-height: 1.2; letter-spacing: -.025em; }
.legal-document p { margin: 0 0 15px; color: var(--muted); font-size: 14px; line-height: 1.78; }
.legal-document address { margin-bottom: 18px; color: var(--muted); font-size: 14px; font-style: normal; line-height: 1.75; }
.legal-document .text-link { color: var(--blue); font-weight: 750; }

@media (max-width: 900px) {
  .contact-hero { min-height: 0; padding-top: 390px; display: block; }
  .contact-hero-media, .contact-hero-shade { height: 390px; bottom: auto; }
  .contact-hero-shade { background: linear-gradient(90deg,rgba(255,255,255,.75),rgba(255,255,255,.05)); }
  .contact-hero-inner { min-height: 0; }
  .contact-hero-copy { max-width: none; padding: 50px 0 58px; background: var(--white); }
  .contact-main-grid, .contact-map-grid { grid-template-columns: 1fr; gap: 55px; }
  .contact-main-grid, .contact-map-grid { max-width: 760px; }
  .contact-expectation-grid { grid-template-columns: repeat(2,1fr); }
  .contact-expectation-grid li:nth-child(3) { border-left: 0; border-top: 1px solid var(--line); }
  .contact-expectation-grid li:nth-child(4) { border-top: 1px solid var(--line); }
  .legal-layout { grid-template-columns: 1fr; gap: 45px; }
  .legal-navigation { position: static; }
  .legal-navigation ol { max-height: none; columns: 2; column-gap: 42px; }
}

@media (max-width: 620px) {
  .contact-hero { padding-top: 270px; }
  .contact-hero-media, .contact-hero-shade { height: 270px; }
  .contact-hero-copy { padding: 40px 0 48px; }
  .contact-hero-copy h1 { font-size: clamp(38px,11vw,48px); }
  .contact-hero-actions { align-items: stretch; flex-direction: column; }
  .contact-main, .contact-map-section, .contact-expectations { padding-block: 72px; }
  .contact-form-panel { padding: 26px 20px; }
  .contact-form-panel .lead-card { padding: 24px 18px; }
  .contact-map-card, .contact-map-card iframe, .contact-map-fallback { min-height: 320px; height: 320px; }
  .contact-expectation-grid { grid-template-columns: 1fr; }
  .contact-expectation-grid li { min-height: 0; border-left: 0; border-top: 1px solid var(--line); }
  .contact-expectation-grid li:first-child { border-top: 0; }
  .contact-expectation-grid strong { margin-top: 26px; }
  .contact-final-cta-inner { align-items: stretch; flex-direction: column; }
  .contact-final-cta-inner > div:last-child { flex-direction: column; }
  .legal-hero { padding: 70px 0 62px; }
  .legal-hero h1 { font-size: 44px; }
  .legal-hero > .container > p:not(.eyebrow):not(.legal-updated) { font-size: 15px; }
  .legal-layout { padding: 62px 0 80px; }
  .legal-navigation ol { columns: 1; }
  .legal-document section { grid-template-columns: 32px 1fr; column-gap: 12px; }
  .legal-document h2 { font-size: 23px; }
  .legal-document p { font-size: 13px; }
}

/* Final responsive safeguards shared by all standard theme pages. */
img, video, iframe, svg { max-width: 100%; }
img, video { height: auto; }
.container, .service-detail, .service-detail > *, .legal-document,
.hero-grid > *, .footer-grid > *, .contact-main-grid > *, .contact-map-grid > * { min-width: 0; }

@media (max-width: 1180px) {
  .meta-goals-layout, .website-principles-layout, .performance-integration-layout,
  .google-structure-layout, .optimisation-loop-layout, .phase56-split,
  .contact-main-grid, .contact-map-grid { grid-template-columns: minmax(0,1fr) minmax(0,1.1fr); gap: clamp(28px,5vw,56px); }
  .service-detail .container { width: min(calc(100% - 40px),var(--container)); }
  .page-enquiry-grid { grid-template-columns: minmax(0,1fr) minmax(0,.95fr); gap: clamp(30px,5vw,60px); }
}
@media (max-width: 900px) {
  .meta-goals-layout, .website-principles-layout, .performance-integration-layout,
  .google-structure-layout, .website-process-layout, .optimisation-loop-layout,
  .phase56-split, .contact-main-grid, .contact-map-grid, .page-enquiry-grid { grid-template-columns: minmax(0,1fr); }
  .contact-main-grid, .contact-map-grid, .page-enquiry-grid { width: min(100%,760px); margin-inline: auto; }
  .legal-layout { grid-template-columns: minmax(0,1fr); }
  .service-flow-six, .search-intent-flow { grid-template-columns: repeat(3,minmax(0,1fr)); }
  .service-detail .container { width: min(calc(100% - 36px),var(--container)); }
}
@media (max-width: 620px) {
  .container, .service-detail .container { width: min(calc(100% - 32px),var(--container)); }
  .contact-main, .contact-map-section, .contact-expectations, .legal-layout { padding-block: 60px; }
  .contact-form-panel, .contact-form-panel .lead-card { padding: 22px 16px; }
  .service-flow-six, .search-intent-flow, .performance-model-track,
  .performance-capability-grid, .website-bento, .lead-model-system,
  .conversation-pillar-grid, .measurement-grid, .automation-grid, .decision-board { grid-template-columns: minmax(0,1fr); }
  .contact-expectation-grid, .footer-grid { grid-template-columns: minmax(0,1fr); }
  .contact-expectation-grid li { border-left: 0; border-top: 1px solid var(--line); }
  .contact-expectation-grid li:first-child { border-top: 0; }
  .footer-brand, .map-column { grid-column: auto; }
  .related-service-grid { grid-template-columns: minmax(0,1fr); }
  .contact-methods a, .footer-bottom a, .legal-document a { overflow-wrap: anywhere; }
}
@media (max-width: 390px) {
  .container, .service-detail .container { width: min(calc(100% - 28px),var(--container)); }
  .contact-form-panel, .contact-form-panel .lead-card { padding-inline: 14px; }
  .service-feature-content { padding-inline: 20px; }
  .services-hero-rail { grid-template-columns: minmax(0,1fr); }
  .services-hero-rail span:last-child { grid-column: auto; }
}